Content marketing used by different travel companies presentation

1. Content marketing used by
different travel companies
Unit 2: assignment 5
1) Trivago
2) Expedia group
3) Direct Travel

2. Trivago has its own magazine where we can find mix of original articles and videos that
are meant to inspire and inform travellers.

3. Trivago has
invested in a
long form
regular
content in the
travel industry
which
separates it
company from
other ones
and enables
to stand out.

4. In this example of the valuable content created by Trivago can be found information on
hotels and special deals.
Link: https://www.youtube.com/watch?v=kzE03UbNdp8

5. Company produces
regularly new and
original content. It is
informative,
entertaining and
provides various tips
on where to travel
and activities to
choose or on what
occasions is good to
choose the trip (E.g.
Birthday, Valentine's
Day). This brings
readers a good
value in exchange
for engaging with
the article.

6. After engaging with content CTA is available on the visible place and possibly allows
company to get valuable data in return.

7. Expedia group uses useful original content with appealing illustrations. It is valuable
content for people and at the same time company makes sure their SEO is effective and

8. Apart of other
companies Expedia
group offers
regular podcasts to
engage with
targeted audience.
In this way
company makes
sure their content
stands out on the
internet.

9. Additionally to podcasts Expedia group offers as well eBooks, Case studies, Research
reports and Webinars.

10. Rich content in the form of educational videos, that is what makes Expedia group
company different from other companies.
Link: https://www.youtube.com/watch?v=AQ6GmpMu5L8

11. In this video Direct
travel concentrates
mainly on business
owners and working
people. The video
shows that this
content is targeting
specific audience
chosen by the
company. In this way
company can
effectively connect
with desired
audience.
Link:
https://www.youtube.com/
watch?v=7EAhIj7L1Vk

12. CTA is the form of subscription to corporate travel newsletter and is promising to inspire
and empower potential subscribers in their future travel program. After comparison with
Trivago (researched company number 1.) we can see that both actions offer something in
return: elevating the hotel experience for potential subscribers or as mentioned inspire

13. Sources:
Direct Travel: Featured Insights.
Available at:
https://www.dt.com/featured-insights/
Expedia group. (2022). Life at Expedia group blog
Available at:
https://blog.lifeatexpediagroup.com/
Expedia group. (2022). Powering travel, brought to you by Expedia group
Available at:
https://welcome.expediagroup.com/en/research-and-insights/podcast
Expedia group. (2022). Expedia group E-books.
Available at:
https://expediapartnersolutions.com/resources/research/ebook
Trivago. (2022). Trivago Magazine.
Available at:
https://magazine.trivago.com/

14. Trivago. (2022). 8 Best Places for Weekend Getaways in Wisconsin.
Available at:
https://magazine.trivago.com/weekend-getaways-wisconsin/
Trivago. (2022). Romantic Getaways.
Available at:
https://magazine.trivago.com/theme/romantic-getaways/
Youtube. (2020). Get Moving with Direct travel.
https://www.youtube.com/watch?v=7EAhIj7L1Vk
Youtube. (2020). Travel Vacation Guide Expedia.
Available at:
https://www.youtube.com/watch?v=AQ6GmpMu5L8
Youtube. (2020). Trivago helps you find a great deal on your hotel.
Available at:
https://www.youtube.com/watch?v=kzE03UbNdp8