1. Luis Antonio Gutiérrez Caballero
Monte Everest 232, Col. Villa Montaña,
San Pedro Garza García, N.L. C.P. 66235
Home: (81) 8143-9607, Mobile: (81) 2110-7963
e-mail: luis99gutierrez@aol.com
HIGH LEVEL PROFILE
Experienced international in-house lawyer keen to adapt to new challenges, with professional
experience counselling and driving teams in the Americas Region markets, based 5 years in Brazil,
and assigned in other countries of Central America, The Caribbean, Colombia and The United
States of America. Proficient in the three main languages of the Region, Spanish, English and
Portuguese.
EDUCATION
Instituto Panamericano de Alta Direccion de Empresa
• Liderazgo y Direccion, Monterrey, July, 2007
The University of Texas at Austin
• Master of Comparative Jurisprudence, December 1992.
Universidad Autonoma de Nuevo Leon, School of Law
• Admitted, March 1990.
CAREER HISTORY
British American Tobacco Americas Apr 2013 – Mar 2016
Americas Commercial and Governance Counsel Monterrey, N.L.
o Legal and Transition Lead for the implementation of the Total Operating Model in
Americas
 Ensured the legal, fiscal and regulatory requirements for the business model re-
organization and SAP implementation in 18 End Markets of the Region.
 Delivered the new operating model in Americas – Planned the new model’s transition,
ramp-up, mitigation and contingency preparation activities.
o Americas Commercial Legal Counsel and Compliance Officer
 Legal Counsel – responsible for litigation, regulatory and reputational risks, the Company’s
corporate governance. Dealt with internal business conduct incidents and whistleblowing
procedures, supported the achieving of a balance between good corporate governance
and sensible control risks.
British American Tobacco Mexico Nov 2011 – Mar 2013
Head of Anti-Illicit Trade Strategy and Prevention Monterrey, N.L.
o Developed the illicit trade prevention strategy encompassing: intelligence, law
enforcement, legal framework, engagement, market insights.
 Reduced 5% the illicit competitors’ market share, and lead a strong multifunctional team.
 Engaged with relevant Government stakeholders, and introduced law and regulatory
amendment proposals to shape a national policy against contraband.
 Developed an intelligence gathering network and provided government agencies with the
relevant actionable information to support their strategies and enforcement activities.
British American Tobacco Americas
Regional Marketing Counsel
Jan 2009 – Oct 2011
Rio de Janeiro
o Legal Counsel and Member of the America’s Marketing Leadership Team
 Counseled on marketing regulations, delivered above market efficiencies through regional
advertising agency contracts.
 Legal Counsel on competition law matters; advised the organization on competition law
practices and compliance and provided training to prevent potential risks.

2. o Americas Compliance Officer
 Managed litigation, regulatory and reputational risks to improve the Company’s corporate
governance. Dealt with internal business conduct incidents and whistleblowing
procedures, supported in achieving a balance between good corporate governance and
sensible control risks.
British American Tobacco Mexico
Corporate Affairs Manager
Jun 2007 – Dec 2008
Mexico City
o Company’s engagement with key members of the Federal Congress, Government and
Private Sector.
 Introduced the Company’s views and positions on federal law proposals.
 Engaged with key Congress members, drafted law and regulation proposals on product
packaging, sales, excise, advertising, promotion and consumption, articulated the
Company’s positions and advised on the risks of unintended consequences.
British American Tobacco Caribbean and Central America
Area Audit Manager
March 2006 – May
2007
San Jose, Costa Rica
o Secretary of the Audit Committee and Head of the Internal Audit Team
 Head of Audit – developed the audit plan, acted as Secretary of the Local Audit Committee
of the Caribbean and Central America business unit.
 Risk Management Team – in charge of identifying the business risks, and design of the
prevention and mitigation plans.
British American Tobacco Americas
Regional Assistant Counsel
Jun 2002 – Apr
2004
Rio de Janeiro
o Products Liability Litigation Legal Counsel
 Developed the defense litigation model, managed individual and class action smoking &
health litigation.
 Coordinated internal end markets legal teams in the Americas Region to face litigation.
 Implemented best law practices within the different jurisdictions of the Group companies.
British American Tobacco Mexico Mar 1997 – Feb 2006
Senior Legal Counsel Monterrey
o Developed Legal strategy providing professional advice and best practice solutions to
add value to the business.
 Advised on regulations for product advertising, promotion, sponsorship, key account
contracts and intellectual protection law.
 Responsible for all the labor, commercial and criminal procedures developed the product
liability claims defense strategy, designed the Company’s network of external counsel.
 Assigned to Brown & Williamson Legal Department in Louisville, KY. Sep – Nov, 2000
participated on the Company’s defense litigation strategy.
INVERMÉXICO Grupo Financiero
Regional Litigation Counsel
Set 1996 – Mar 1997
Monterrey
o Responsible for litigation procedures and external counsel management. Commercial
and labor litigation, debt restructure and payment agreements.
BANORTE Grupo Financiero
Corporate Legal Counsel
Jul 1994 – Set 1996
Monterrey
o Commercial litigation, factoring and debt restructure agreements. Managed
administrative procedures before the National Banking Commission.
Jurídico Gutiérrez & Asociados Jan 1993 – Jul 1994
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3. Partner Monterrey
o Judicial and administrative litigation, environmental counsel.
o International Private Law Professor at the ITESM
INTERNATIONAL EXPERIENCE
Brazil, United States of America, The Caribbean, Central America and Colombia
CURSES, SEMINARS & PERSONAL ACHIEVEMENTS
Business Excellence for Leaders East Horsley, England, June, 2011
Legal Excellence Programme East Horsley, England, November, 2010
Speaker at the Annual Business Convention Cancun, July, 2006
Senior Managers Product Programme Monterrey, April, 2005
Management Excellence Programme Cancun, October, 2004
Intensive Portuguese for Foreigners Rio de Janeiro, February 2003
The New Brazilian Civil Code Rio de Janeiro, August, 2002
Leadership Course Monterrey, July, 2001
e-Business & IT Appreciation Saltillo, May, 2001
Effective Leadership Programme London, June, 1999
Finance For Non Finance Managers Monterrey, November, 1998
Products Liability Litigation Rio de Janeiro, September, 1998
Negotiation Tactics & Strategies Caracas, July 1998
ITESM, Int’l Private Law Professor Monterrey, 1997
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