Brexit - the impact on FMCG sales in 2 days

1. Copyright © 2016 Information Resources, Inc. (IRI). Confidential and Proprietary.
Fact of the week, UK
BREXIT – The Impact in 2 days
Non-buying of
non-essentials
Non-food is down
-4.5% (equivalent
to £26M) vs both the
same week a year
ago and the previous
week ending 18th
July (which included
Fathers Day)
Data from IRI Retail Advantage, Supermarket sales, w.e. 25th June 2016 vs. year ago
Please attribute to ‘IRI, a retail and FMCG market intelligence company www.iriworldwide.com’
Please also note that no additional restructuring or manipulation of IRI figures is permitted.
BWS down, driven by
Wine -4% , so we
haven’t taken to
the bottle just yet!
FMCG sales DOWN
-2.6% vs. the same
week a year ago. Total
market decline over
the past 12 weeks has
been 0.1%.
Most affected
categories
• Clothing
-9.3%
• Household
-4.5%
• Health & Beauty
-4.3%