Competition organizers from Whole Foods, Gonzaga University, and Frisco Independent School District, and Lucid share their insights on how to run an effective resource reduction competition.

1. How to Run an Effective
Resource Reduction
Competition Webinar
August 2017

2. 2
Agenda
1. Introductions
2. Competitions overview
3. How to plan & execute a competition
4. Building occupant engagement
5. Measuring success
6. Takeaways
7. Q & A

3. 3
Who’s who?
Abigail Karp Ralf VonSosen Tristam Coffin Jim Simon George Radtke

4. 4
Energy Reduction Competitions Overview
What is an energy reduction competition?
Competition to see which building or metered space can achieve the
biggest percent reduction in electricity use during a competition period
in comparison to a baseline period.

5. 5
Steps to competition success
1. Form a Competition Organizing Team
2. Determine competition structure & design
3. Identify & set up competition data
4. Develop engagement plan
5. Compete to reduce

6. 6
Step 1: Form a Competition Organizing Team
● Determine roles
● Involve different groups - facilities, sustainability, building occupants
● Outline a competition planning timeline
● Most common organizing team size: 4-7 members

7. 7
Step 2: Determine competition structure & design
● Short term vs. long term
● Participating groups and buildings
● Baseline and competition dates

8. 8
Step 3: Identify & set up competition data
Determine how you are collecting data from each meter & how it will be
presented. If you’re using BuildingOS:
● Log in → Apps → Competitions → ‘Create a new competition’
● Confirm you have online meter data for each participating space

9. 9
Step 4: Develop engagement plan
Determine what events you’ll be able to run and how to educate participants.
● Choose a name & theme to brand your competition
● Schedule competition events
● Choose competition awards & prizes
● Utilize behavior change tools - feedback, norms, prompts, etc.

10. 10
Step 5: Compete to reduce
Execute your plan! Run events and share competition progress.

11. 11
Whole Foods Market
Planning Fall 2017 competition
● First energy reduction competition
● October 1 - October 21, 2017 (3 weeks)
● Three Bay Area stores participating: Harrison
(Oakland), Petaluma, & Mill Valley
Tristam Coffin
Director of Sustainability
& Facilities
Whole Foods

12. 12
Gonzaga University
Runs CCN competition every year + year-long
competition
● CCN 2017 saved over $20,000 in 3 weeks
● Reduced electricity by over 15% across 77 buildings
● Tapped into university culture to engage students
Jim Simon
Director of Sustainability
Gonzaga University

13. 13
Frisco Independent School District
Ran two 3-month long competitions in the 2016-17
school year
● Saved over $600,000 district wide
● Used BuildingOS as an educational tool
George Radtke
Director of Energy
Management
Frisco ISD

14. 14
Planning a successful competition
How do you plan an energy reduction competition?
Who is involved in the planning process?
What techniques do you use to tailor your competitions to your unique
school or company?

15. 15
Creating occupant excitement and engagement:
How do you market the competition to your occupants?
How do you build excitement and generate engagement?

16. 16
Gonzaga University

17. 17
Measuring success
What are your metrics for measuring competition success?
Who do you define those metrics with?
How to you report and display competition success to executives and
participants?
What strategies have you deployed to maintain energy reduction
behaviors after the competition is complete?

18. Strategies for Success

19. 19
Panel takeaways
1. Engage a variety of people - students or employees, sustainability staff,
facilities staff
2. Tap into your organization's culture and values - like basketball for
Gonzaga
3. Widely promote your competition and publicly share your results

20. 20
Steps to competition success
1. Form a Competition Organizing Team
2. Determine competition structure & design
3. Identify & set up competition data
4. Develop engagement plan
5. Compete to reduce

21. 21
Resources for Lucid Customers
1. Competitions App in BuildingOS
2. Storyboards App in BuildingOS
3. Competitions How-To in Learning & Support Hub
4. Running a Successful Competition webinar recording (BuildingOS
specific)

22. Proprietary & Confidential 22
Q & A
info@luciddg.com