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Lara Lill
ASA Head of Health and Wellbeing
ASA Health
and Wellbeing
Clear intentions and impact
• Build a network of dementia friendly pools
• Enhance the swimming experience and increase
participation
• Improve insight into motivations, barriers and
perceptions
• Supporting the PM dementia challenge
• Produce guidance for pools and those in health
care provision
Independence
Feeling free in water &
able to do movements
impossible on land
Social connection
Belonging to a
community of fellow
swimmers
Once in the water, swimming delivers much deeper rewards
Our audience experience an EQUALITY IN THE WATER
that they can miss taking part in other activities & in life in
general
Empowerment
A time to just feel like
yourself, not your
impairment
Relaxation & enjoyment –
including relieving pain
On the surface, swimming is recognised to offer relevant
benefits:
Less risky fitness activity (low
impact) - reinforced by health
care professionals
dementia swimming
Produced with Pete by the
Dementia Design Consultancy
www.dementia.design
Common issues
• Poor signage and lack of way-finding cues
• Poor use of colour and contrast
• Unhelpful lighting – glare and pooling
• Shiny floors
• Clutter and distractions
• No personalisation of space
Find the ‘me’ in dementia
• Innovation : small change = big difference
• Re-design customer areas and create ownership of
the environment
• Impact of dementia
• Fewer choices and fewer options
• Reduce distractions
• Need calm and reassurance
• Appropriate balance of stimulation
• Memory prompts and props
What has made the most difference?
1. Increase swimming’s visibility and relevance
• Training of front of house, all staff, cascade ‘Step Inside’
2. Improve the overall environment
• Reception, changing rooms, pool
3. Tailor the offer to different needs
• Aqua Relax, public sessions
4. Monitoring and evaluation
• Centralised audit of participant recruitment and
retention
• Case studies using interviews
• Qualitative research to assess personal challenges and
benefits
• Pre and post comparison group
Collaboration
• Change in attitudes and behaviours
• Breaking new ground – innovative and stronger
partnerships indicating local leadership is key to
success
• Raising profile of dementia and swimming – ability
to deliver strategic priorities
• Contributing to Age Friendly neighbourhoods and
cities
Why is the approach so
distinctive?
• New and unique collaborations between a broad
range of partners and sectors
• Enhance skills of the sector through excellent
training, wider application beyond the programme
• New work area, increase the appetite of
professionals to deliver more specific activities
• Focussed remit, dedicated resources and is well
placed in the local authority
• Its exploratory and evolutionary rather than
prescribed

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Lara Lill

  • 1. Lara Lill ASA Head of Health and Wellbeing
  • 2.
  • 4. Clear intentions and impact • Build a network of dementia friendly pools • Enhance the swimming experience and increase participation • Improve insight into motivations, barriers and perceptions • Supporting the PM dementia challenge • Produce guidance for pools and those in health care provision
  • 5. Independence Feeling free in water & able to do movements impossible on land Social connection Belonging to a community of fellow swimmers Once in the water, swimming delivers much deeper rewards Our audience experience an EQUALITY IN THE WATER that they can miss taking part in other activities & in life in general Empowerment A time to just feel like yourself, not your impairment Relaxation & enjoyment – including relieving pain On the surface, swimming is recognised to offer relevant benefits: Less risky fitness activity (low impact) - reinforced by health care professionals
  • 6. dementia swimming Produced with Pete by the Dementia Design Consultancy www.dementia.design
  • 7. Common issues • Poor signage and lack of way-finding cues • Poor use of colour and contrast • Unhelpful lighting – glare and pooling • Shiny floors • Clutter and distractions • No personalisation of space
  • 8. Find the ‘me’ in dementia • Innovation : small change = big difference • Re-design customer areas and create ownership of the environment • Impact of dementia • Fewer choices and fewer options • Reduce distractions • Need calm and reassurance • Appropriate balance of stimulation • Memory prompts and props
  • 9. What has made the most difference? 1. Increase swimming’s visibility and relevance • Training of front of house, all staff, cascade ‘Step Inside’ 2. Improve the overall environment • Reception, changing rooms, pool 3. Tailor the offer to different needs • Aqua Relax, public sessions 4. Monitoring and evaluation • Centralised audit of participant recruitment and retention • Case studies using interviews • Qualitative research to assess personal challenges and benefits • Pre and post comparison group
  • 10. Collaboration • Change in attitudes and behaviours • Breaking new ground – innovative and stronger partnerships indicating local leadership is key to success • Raising profile of dementia and swimming – ability to deliver strategic priorities • Contributing to Age Friendly neighbourhoods and cities
  • 11. Why is the approach so distinctive? • New and unique collaborations between a broad range of partners and sectors • Enhance skills of the sector through excellent training, wider application beyond the programme • New work area, increase the appetite of professionals to deliver more specific activities • Focussed remit, dedicated resources and is well placed in the local authority • Its exploratory and evolutionary rather than prescribed