1. A Marketing and Public Relations Proposal
Toledo Museum of Art:
The Art of Video Games Exhibit
Presented by: Becca Barth, Stevon Duey, Alexis Martinez, and Lucas Stall
Advised by: Emily Clingerman and Nicholas Meyer
2. Goal
To promote The Art of Video Games exhibition coming to the Toledo Museum of Art June 19 to
September 28, 2014 to the “not-so-typical” museum-goers.
Objectives
This exhibition will be promoted through four main tactics:
1. Marketing to art schools in the region via a competition
2. Advertisements in comic book and video game shops in the region
3. Social media promotions featuring “Video Game Fun Fact of the Day”
4. Publicity on Discover Ohio
Plan
1. Marketing to art schools in the region via a competition
Our overall goal: To promote the Toledo Museum of Art and their summer exhibit, The Art of Video
Games, to a new demographic of ages and genders.
Objective: To increase college student attendance (18-23) through an art competition presented by the
Toledo Museum of Art.
Strategy: The Toledo Museum of Art has stated that it caters to a certain taste within the community
and that usually a particular demographic (females 30-40) partake in the museums free services. This
summer, since the museum of art is presenting art centered on the art of videogames, there are ways in
which the museum can tap into a more male centered demographic along with the general college
spectrum of 18 to 23 year olds of both genders.
Tactic: The Toledo Museum of Art will be hosting an art competition that is focused on the most creative
way an art student can convey a video game, piece of video game, or character through art. The
competition will be opened up amongst art student and schools within the state of Ohio, Michigan and
Indiana. Art has the ability to create conversation, and the best way to create that conversation amongst
community members is to involve them in the art. By opening up a competition to students, you’re
advertising your name, the exhibit, and allowing them to display their small piece of art somewhere in
the museum to create a sense of appreciativeness and community.
Note: See http://www.tmaprssa.wordpress.com for list of art school contacts and draft of the letter
3. 2. Advertisements in comic book and video game shops in the region
Our overall goal: To promote the Toledo Museum of Art and their summer exhibit, The Art of Video
Games, to a new demographic of ages and genders
Objective: To increase the male demographic (ages 13-40), and some younger women (13-30) through
advertisements in places where they are commonly found
Strategy: The Toledo Museum of Art has stated that it caters to a certain taste within the community
and that usually a particular demographic (females 30-40) partake in the museums free services. This
exhibition is something of a different variety than the Museum, and its patrons, are used to. By
advertising this exhibition in video game and comic book shops in the region, the Museum will attract a
different demographic, being men of all ages and even some younger women.
Tactic: The Toledo Museum of Art will send out a letter with a poster advertisement designed by an in-
house designer to the comic book and video game shops found on the list, as well as any others that the
Museum may know of that were not included. By sending out this letter, the business owners will
understand what the exhibition is as well as some history on the exhibition, and will be more apt to
promote the exhibition in their store. The patrons that shop in those stores will likely be interested in
the exhibition as they are probably interested in video games and will want to attend.
Note: See http://www.tmaprssa.wordpress.com for list of comic book and video game shops in the
region and draft of the letter
3. Social media promotions featuring “Video Game Fun Fact of the Day”
Our overall goal: To promote The Toledo Museum of Art summer exhibit, The Art of Video Games,
through social media outlets.
Objective: To increase awareness of The Art of Video Games exhibit though Twitter and Facebook posts
to attract current or possible audience followers, characteristically the younger generation, both males
and females.
Strategy: The Art of Video Games exhibit will display the emergence of video games for an audience of a
wide demographic. By using social media outlets, the exhibit will gain attraction towards a number of
those demographics through fun video games facts.
Tactic: Fun Facts about each game will be featured on daily posts on Facebook and Twitter prior to the
exhibition until the closing date (June 19- September 28). Social media visitors of both Twitter and
Facebook will be informed of the exhibition to engage and connect with the featured games, consoles,
and stories that will be featured in The Art of Video Games.
Note: See http://www.tmaprssa.wordpress.com for list of Video Game Fun Facts
4. 4. Publicity on Discover Ohio
Our overall goal: To gain publicity on Discover Ohio’s website (http://consumer.discoverohio.com/#)
concerning the video game exhibition.
Objective: To increase awareness of the Art of Video Games exhibition for Ohio citizens and prospective
tourists, typically families with children of all ages.
Strategy: The acquired steps to advertise on Discover Ohio’s website are as follows below:
To have your event or attraction listed on DiscoverOhio.com – it’s simple and free! First, register
for an industry member account at http://www.discoverohio.com/edit/register.asp. You will
receive an email when the request has been reviewed and approved. Then, go
to http://industry.discoverohio.com and login in the Submit Info & Events section.
Once you are logged in, click “Manage Listings” on the left hand side navigation bar. On that
page, you will see a drop down list that allows you to choose the type of listing that best fits your
business type. Choose an appropriate type and click the “add new” button. This will open a form
where you can provide consumers with detailed information about your Ohio Tourism business.
The bold items on the forms are required fields. As you move through the system use the “next”
or “Save and Close” buttons to save your work. When finished, submit the listing for review and
you will receive an email notice when the listing has been reviewed. This will let you know if it
has been approved and will be available on the website or rejected and how you can change
your listing so that it can be approved.
Tactic: By following the steps above, the Museum can fully advertise the event on this Ohio-centered
website that will generate attention of possible museum visitors. Discover Ohio is among the most
trafficked websites concerning Ohio’s cultural events and attractions.
