treatment for ad campaign

1. Treatment
Medium– Two advertsforthe RingwoodSchool openevening.One forthe lowerschool andone for
the sixthform.
Runningtime – Longerfor the sixthformadvertas the youngeraudience forthe lowerschool will
have lessattentionspan.30 secondsideallyforthe lowerschool asthatis usuallythe normal
runningtime foran advertand then40 secondsforthe sixthformas there will be more factsand
informationtoputintothe advert.
Synopsis –(SixthForm) itstarts off withsomeone strugglingtofigure outwhere theywanttogo
afterGCSEs. Theirfriendcomesalongandasksthemwhethertheyhave heardof RingwoodSchool
SixthFormto whichtheyreplywithano. He tellsthemalotof detailssuchastheirpassrates and
theirsuccessandthenhe tellsthemthe datesof the openevening.There are some vox popsof
whichpeople saywhattheythinkabout the school andthenthe voiceoverwill tell youwhere to
searchin orderto access the openevening.
(LowerSchool) We will startoff with some rhetorical questionsinwhichwe will make the audience
questionthemselves.Thenwe willtalkaboutall of the facilitiesandthe clubsandopportunitiesthat
people cangetstuck intoand thentell themwhere toapplyinordertojointhe school.There will be
no vox popsand the advertswill be shorter.
Keyscenesandparts fromthe script – (SixthForm) the keypart fromthe script isthat there will be
multiple voiceswhichcanbe reallyeffective andgive otherpeople opinionsandbalance onthe
topic.
(Lowerschool) Keypartsfromthe script will be thatwe are goingtopromote the facilitiesforthe
pupilsandall of the clubsandthe opportunitiesthatpeoplecangetstuck into.
Character List– Scott Renton(Voiceover/One of the students), LucasMcKenna-Wait(One of the
students),
Target Audience - (UpperSchool) 16,bothgenders,theywill have awealthylifestyle thatisbought
up fromtheirparentsandtheyare able to go to a school withhighlevelsof educationinorderto
supporttheirfuture,theyare interestedinthe stereotypical activitiesof thatage suchas partying,
goingout withfriendsandstayinghome andrelaxinghowever,theycare abouttheirfuture and
theirwelfare, theywouldbe aboutaD or E on the ABC1 scale due to the fact that most of themwill
not have a sustainable incomecomingin.Onthe 4Cs scale theywouldprobablybe anexplorer
because theywill liketotrynewthingssothat it will be betterfortheminthe longrun.
(LowerSchool) 30-40, bothgenders,theywill probablybe inthe middle classandearnthe normal
wage of a personinthat age but theywill goto the extentstogettheirchilda goodeducationin
where theyare able to expresstheiropinion.Theyare probablyaC2 on the ABC1 scale as theycan
make a stable income howevernotgreatto an extentwhere theyhave alotof moneyleftoverto
spendonotherthings,howevertheyleave some moneyaside fortheirchildrentogoto the school
theywouldlike.
How will the productsappeal tothe targetaudience?We will have secondaryopinionsforthe upper
school so thatthe people will be enticedtocome tothe school tocome and improve theirfuture.
For the lowerschool,the use of the rhetorical questionswillbe persuasive andmake people wantto
come and see whatwe have to offer.

2. RecordingLocations – For a budgetlocationwe will goupand use the facilitiesthatthe school hasto
offersuchas the Ringwoodschool radiofacilities.We dohave anoptionof hiringouta professional
recordingstudioandthenrecordingthere butthe firstoptionismore likely.
How muchwill thiscostyou? - £2000 budgetforbothof the adverts.