Apple’s Transformation: Role of iTunes & iOS Uploaded for IS 714 Mastering IT Strategy at Boston University School of Management

1. Apple’s Transformation:
Role of iTunes & iOS
Professor N. Venkat Venkatraman
Boston University School of Management
IS714: Fall 2014
@NVenkatraman

3. Music in the 1990s

4. Music in the 1990s

5. Consumer
Experience
Channel
Content
Hardware
Music in the 1990s: Analog Era
Distinct Layers
and
Standard Linkages

6. Consumer
Experience
Channel
Content
Hardware
Digital Transformation in Music
Software [1]
[2]
[3]

7. Making iTunes Windows-Compatible
January 2001 October 16, 2003 September 2013

8. Capitalizing on the network effects of
Windows PCs and Laptops in 2003
‘Open’ ‘Closed’

9. Apple & Digital Transformation in Music
Consumer
Experience
Channel
Content
Software
Hardware

10. Digital > Physical
in 2012
(USA)
1. Who’s dictating the
‘rules’ now?
2. What are alternative
revenue models?

11. iPod to iPhone
Role of iTunes

12. iPhone OS iPhone OS 2.0
SDK
AppStore
iPhone OS 3.0 iOS 4.0
Copy/cut/paste
Video recording
Facetime | Folders
iBooks, Multitasking
2007 July 2008 2009 April 2010

13. iOS 5 iOS 6 iOS 7
Computer-Free Set up
OTA Software Refresh
Maps | Passbook
Enhanced Siri & LTE
Auto Update | M7 Chip
iRadio | iBeacon
iCloud | Siri
2011 2012 2013

14. 900000
675000
450000
225000
0
#Apps Downloads (Million)
July 2008 July 2009 June 2010 July 2011 June 2012 June 2013

15. What Next for Apple?
2014