The document discusses various aspects of communication including:
1) Communication is like the blood vessels of the body and is essential for business.
2) Communication provides information and feedback to help businesses set goals and adapt.
3) Memory, perception, psychological inertia, language and personality all impact communication. Effective communication involves clarity of purpose, preparation, using familiar language, relevance, and obtaining feedback.
2. The Importance of
Communication
YÙ nghóa Quan Troïng cuûa söï
Giao Tieáp
3. The Importance of Communication
YÙ nghóa Quan Troïng cuûa söï
Giao Tieáp
Söï Giao Tieáp gioáng nhö maïch maùu trong cô theå
Khoâng theå coù hoaït ñoäng kinh doanh maø thieáu söï
Giao Tieáp
Cung caáp Thoâng tin, vaø phaûn hoài thoâng tin giuùp
doanh nghieäp coù theå thieát laäp muïc tieâu nhieäm
vuï cuûa mình vaø chænh ñoán hoaït ñoäng cuûa mình
ñeå thích nghi vôùi moâi tröôøng beân ngoaøi
Communication is just like the blood vessels in the body.
No business will do without Communication
Provide Information, feedback so that a business can set
it’s goals and objectives and adjust it’s operation to adapt
the external environment.
5. Communication Model
Moâ Hình Giao Tieáp
SENDER
Ngöôøi Göûi
Transmission / Söï Truyeàn Daãn
RECEIVER
Ngöôøi Nhaän
Encode CHANNEL
Maõ Hoùa
NOISE
Nhieãu
Decode
Giaûi Maõ
6. Forms of communication
Caùc Hình Thöùc Giao Tieáp
Giao Tieáp Qua Ngoân Töø (Verbal communication)
– Giao tieáp qua lôøi noùi (Oral communication)
– Giao tieáp qua vaên baûn (Written communication)
– Caùc kyõ naêng thuyeát trình (Presentation skills)
Giao Tieáp Khoâng Qua Ngoân Töø (Non-verbal
communication)
– Ngoân ngöõ cô theå (Body language)
– Gioïng noùi / Thanh ñieäu (Voice/tone)
– ...
7. How effective are you
?
in communicating
Baïn coù gioûi giao tieáp khoâng
8. Communication problems
Nhöõng khoù khaên trong giao tieáp
Giao tieáp laø chuyeän khoâng deã daøng vì coù
quaù nhieàu yeáu toá aûnh höôûng ñeán quaù trình
naøy
Boä oùc cuûa chuùng ta gioáng nhö moät laêng kính
coù xu höôùng dieãn giaûi nhöõng gì thu nhaän
ñöôïc theo caûm nghó
Communication is not easy since there are many
elements involved in the process.
Our brains act like the lens, which tend to interpret all
information received from our senses
9. Psychological issues in
communication
Nhöõng vaán ñeà taâm lyù trong
giao tieáp
Trí Nhôù (Memory)
Nhaän Thöùc (Perception)
Söùc YØ Taâm Lyù (Psychological
Inertia)
Ngoân ngöõ (Language)
Nhaân Caùch (Personality)
10. Memory – Trí Nhôù
Trí Nhôù Caûm Nhaän (SM)
Trí Nhôù Ngaén Haïn (STM)
Trí Nhôù Daøi Haïn (LTM)
Sensory Memory
Short-Term Memory (STM)
Long-Term Memory (LTM)
11. Sensory Memory
Loaïi trí nhôù coù theå löu giöõ moät löôïng lôùn thoâng tin
trong moät thôøi gian raát ngaén (vaøi giaây hoaëc ngaén hôn)
Ví duï : caùc ví duï trong coâng nghieäp ñieän aûnh, böùc tranh
toaøn caûnh cuûa tia chôùp, tieáng voïng kyù öùc, v.v…
Coù theå löu giöõ raát nhieàu thoâng tin theo möùc ñoä baïn
ñeå taâm ñeán
Vaán ñeà veà thôøi haïn
A type of memory that stores a large amounts of information for
very brief periods (a few seconds of less)
Example: movie industry, the whole picture of the lightning,
echoes of sound in your mind...
Can hold as much information as you attend to.
Problem with its duration
12. Short-Term Memory (STM)
Daïng trí nhôù vôùi dung löôïng vaø thôøi
löôïng haïn cheá, coøn goïi laø trí nhôù “ñuû
duøng”
Ví duï : nhôù moät soá telephone coù 7 chöõ
soá chöøng naøo coøn caàn duøng ñeán
A type of memory with limited capacity and
limited duration, also called working memory
Example: holding a 7 digits telephone number
long enough to dial it
13. Try this – Baïn Haõy Thöû Xem
YRDWIAADEFDNSYE
FRIDAY WEDNESDAY
Vieäc chia thoâng tin thaønh nhieàu phaàn nhoû
gaén vôùi yù nghóa naøo ñaáy seõ giuùp caûi thieän
trí nhôù daïng STM
– Breaking information in to meaningful chunks helps STM
Chuùng ta coù theå löu giöõ 7 ± 2 phaàn thoâng tin
trong boä nhôù STM
– We can store 7 ± 2 meaningful pieces of information in STM
15. Long-Term Memory (LTM)
Daïng trí nhôù vôùi löu löôïng gaàn nhö laø voâ haïn vaø thôøi
löôïng raát daøi, neáu khoâng noùi laø voâ taän. LTM bao
goàm :
– Trí nhôù chu trình: nôi löu giöõ caùc lieân töôûng phaûn
öùng khi bò kích thích vaø caùc khuoân maãu veà kyõ
naêng phaûn öùng
– Trí nhôù ngöõ nghóa:nôi löu giöõ töø vöïng, caùc söï kieän,
caùc quan ñieåm vaø caùc quy taéc ñôn giaûn
– Trí nhôù phaân khuùc: löu giöõ caùc kinh nghieäm baûn
thaân
A type of memory with virtually unlimited capacity and very long,
if not limitless, duration. LTM includes:
– Procedural memory: a sub system of LTM, in which stimulus
response associations and skilled patterns of responses are stored
– Semantic memory: a sub system of LTM, in which vocabulary,
facts, simple concepts and rules are stored
– Episodic memory: a sub system of LTM, in which personal
experiences are stored
16. Stimuli in the environment / Caùc taùc nhaân kích thích trong moâi tröôøng
Sensory memory
If attended to / Neáu chuù taâm
Short-term memory (STM)
Elaborative
rehearsal /
Neáu chòu
khoù taäp
luyeän
If attended to / Neáu chuù taâm
Long-term memory (LTM)
Maintenance
rehearsal / Duy trì
taäp luyeän
17. How to improve your memory?
Laøm caùch naøo ñeå caûi thieän trí nhôù
35. LLaanngguuaaggee –– NNggooâânn
NNggööõõ
Laø moät taäp hôïp caùc kyù hieäu tuøy yù coù moät yù nghóa
naøo ñoù chung cho moät coäng ñoàng söû duïng thöù tieáng
ñoù vaø tuaân thuû nhöõng quy taéc phoái hôïp nhaát ñònh
naøo ñoù
A large collection of arbitrary symbols that have a shared
significance for a language using community and that follow
certain combinatorial rules
36. PPrroobblleemmss wwiitthh llaanngguuaaggee
CCaaùùcc vvaaáánn ññeeàà lliieeâânn qquuaann ññeeáánn
nnggooâânn nnggööõõ
Moät töø coù theå coù nhieàu yù nghóa khaùc nhau
Moät yù coù theå ñöôïc dieãn ñaït baèng nhieàu töø
khaùc nhau
Caùc khaùc bieät khi tieáp thu vaø hieåu yù nghóa
cuûa töø
Moái töông taùc giöõa ngöõ caûnh vaø ngoân ngöõ
khoâng lôøi
One word may have many meanings
One meaning can be expressed with many words
Differences in perceiving meaning of word
Interference of context and non-verbal language
43. HHooww ttoo ccoommmmuunniiccaattee eeffffeeccttiivveellyy
LLaaøømm tthheeáá nnaaøøoo ññeeåå ggiiaaoo ttiieeáápp ccooùù
hhiieeääuu qquuaaûû
Coù muïc ñích roõ raøng veà vieäc ta ñònh truyeàn ñaït ñieàu
gì
Chuaån bò saün thaät kyõ löôõng noäi dung caàn truyeàn ñaït
Duøng ngoân ngöõ vaø caùch dieãn ñaït quen thuoäc ñoái vôùi
ngöôøi tieáp thu
Laøm cho noäi dung thoâng ñieäp phuø hôïp vôùi lôïi ích
ngöôøi nghe
Taïo moâi tröôøng thuaän lôïi ñeå nhaän thoâng tin phaûn hoài
Laéng nghe ngöôøi ñoái thoaïi moät caùch tích cöïc
Have a clear objective of what you are going to communicate
Prepare carefully the message in advance
Use the language and expressions familiar to the receiver
Make the message relevant to receiver’s interests
Create an environment for getting feedback
44. How to communicate effectively
Laøm theá naøo ñeå giao tieáp coù hieäu
quaû
Höôùng veà vaán ñeà, khoâng höôùng veà con ngöôøi
Tìm söï phuø hôïp chöù khoâng tìm söï baát hôïp
Moâ taû, chöù khoâng ñaùnh giaù
Laøm cho coù hieäu löïc, chöù khoâng laøm maát hieäu löïc
Cuï theå, chöù khoâng toång theå
Tìm caùch lieân keát, chöù khoâng phaân lieät
Coâng nhaän, chöù khoâng choái boû
Problem-oriented, not people oriented
Congruent, not incongruent
Descriptive, not evaluative
Validating, not invalidating
Specific, not global
Conjunctive, not disjunctive
Owned, not disowned
45. Communication with subordinates
Giao tieáp vôùi caáp döôùi
Löu yù 5 töø quan troïng nhaát : “Toâi töï haøo veà anh”
Löu yù 4 töø quan troïng nhaát : “YÙ anh theá naøo?”
Löu yù 3 töø quan troïng nhaát : “Anh coù muoán …”
Löu yù 2 töø quan troïng nhaát : “Caùm ôn”
Löu yù 1 töø quan troïng nhaát : “Anh”
The 5 most important words are: “I’m proud of you”
The 4 most important words are: “What is your opinion?”
The most 3 important words are: “Would you like…”
The most 2 important words are: “ Thank you”
The most important words are: “You”
52. Asking right questions
You can guess the answer before asking a
question.
Baïn coù theå ñoaùn ñöôïc caâu traû lôøi tröôùc khi
ñaët caâu hoûi
Closed-Open-ended questions – Daïng môû ended questions – Daïng ñoùng
Explore the breadth and depth of
potential information - Tìm hieåu
möùc ñoä saâu roäng cuûa thoâng
tin
Require the interviewer to be
skilled – Ñ oøi hoûi ngöôøi
phoûng vaán phaûi coù kyõ
naêng
Yield an economical use of time –
Tieát kieäm thôøi gian
Provide the opportunity for
interviewee to reveal feelings and
information – Taïo cô hoäi cho
ngöôøi ñöôïc hoûi boäc loä
caûm xuùc vaø thoâng tin
Allow the interviewer control over
questions and responses – Cho pheùp
ngöôøi hoûi kieåm soaùt ñöôïc caâu
hoûi vaø caâu traû lôøi
Elicit precise, reproducible, reliable
data – Cho pheùp thu caùc döõ
lieäu chính xaùc, ñaùng tin caäy
54. Handling questions effectively
Be prepared for questions
Anticipate the possible questions
Listen carefully, repeat or re-phrase to
understand the question clearly
Thank the person for the question
Keep your answers short and to the
point
Answer to the whole audience
55. Handling questions effectively
Don’t let any member of the audience
monopolize your attention or turn a
question in to a debate
Respond unemotionally to tough
questions
If you don’t have the answer, don’t
pretend that you do
Say ‘last question!’ to end the session
61. Avoiding
Khi moät vaán ñeà laø khoâng quan troïng, hay chæ thoaùng qua,
hay khi coøn coù caùc vaán ñeà khaùc quan troïng hôn.
Khi baïn caûm thaáy khoù hoaëc khoâng theå thay ñoåi ñieàu gì ñoù
Vd: Thay ñoåi chính saùch cty hay caù tính cuûa ai
Khi nguy cô thieät haïi cuûa vieäc ñoái khaùng laø lôùn hôn nhöõng
gì coù theå gaët haùi ñöôïc
Laøm nguoäi ñoái thuû ñeå duy trì söï hôïp taùc
Khi vieäc tìm kieám theâm thoâng tin laø coù lôïi hôn moät quyeát
ñònh töùc thì.
Khi nhöõng vaán ñeà ñang tranh caõi baét nguoàn töø nhöõng vaán
ñeà khaùc caên baûn hôn.
62. Accommodating
Khi baïn nhaän ra laø mình sai, khi baïn muoán hoïc hoûi hoaëc toû ra
ñuùng möïc.
Khi vaán ñeà quan troïng hôn ñoái vôùi beân kia, vaø baïn muoán
laøm moät “cöû chæ ñeïp” ñeå duy trì moái quan heä.
Xaây döïng neàn moùng cho nhöõng quan heä trong töông lai
Khi vieäc tranh ñua chæ laøm caùc muïc tieâu thaát baïi, vì baïn bò
khuynh laán vaø ñang thaát baïi.
Khi baïn nhaän thaáy vieäc giöõ gìn hoaø khí laø quan troïng hôn caû
Giuùp caáp döôùi coù cô hoäi hoïc hoûi töø nhöõng thaát baïi cuûa
hoï.
63. Compromising
Khi muïc tieâu cuõng quan troïng nhöng khoâng ñaùng coù theâm
nhöõng maâu thuaãn hay caêng thaúng
Khi caû hai söï ñoái khaùng ñeàu maïnh nhöng cuøng höôùng
tôùi muïc tieâu chung
Ñaït moät thoûa hieäp taïm thôøi cho nhöõng vaán ñeà phöùc taïp
Nhaèm coù nhöõng giaûi phaùp thích hôïp khi coù aùp löïc thôøi
gian
Laø giaûi phaùp döï tröõ khi vieäc hôïp taùc hay caïnh tranh
khoâng thaønh coâng
64. Self-actualization needs
Creativity, Wisdom, Self-realization,
Vocation, Fulfillment
Esteem needs
Self-worth, Uniqueness, Respect, Recognition in Community
Love and belongingness needs
Affection, Friendship, Ties to Groups
Safety needs
Personal Confidence, Stability, Protection from Enemies
Physiological needs
Air, Food, Water, Sleep, Shelter
MMaassllooww’’ss hhiieerraarrcchhyy ooff nneeeeddss