Start Up Group 4 Romain DEI TOS Guillaume RUFENACHT François DU PASQUIER Ludivine PAQUET

1. CalorieBank
Romain DEI TOS
François Du Pasquier
Guillaume RUFENACHT
Ludivine Paquet
310

2. Business Concept
› « CalorieBank strengthen communities all around
the world so as to improve the quality of life and
the health of our users. »
› CalorieBank, Limited Liability Corporate (LLC)
› Mobile application which measures all calories
you spend in order to obtain discounts on sport
related products.

3. Business Concept
› Milestones plan
Jan
2015
Feb
2015
Mar
2015
Apr
2015
May
2015
Business formation x
Trial, BETA version x
Opening date: launch on
the apple store and play
store
x
Hiring an HR manager x
Reaching a revenue of
€100k
x

4. Business Concept
› Our partners, a strategic alliance.
- Nike
- NaturalFoodShop.com
- Sportsvibe.com
› How far are we ?
• Registration of the company
• Definition of the objectives
• Analysis of the market and segmented group
• Development of a prototype

5. › Born in the Bronx (1989)
› Graduated in 2007
› MBA at the Westminster Business School (2007-2012)
› Worked for Johnson & Johnson (2012-2013)
› Worked for Allianz (2013-2014)
› End of 2014 : open her own company (Calorie Bank)
› Born in the Bronx (1989)
› Graduated in 2007
› Personal trainer at the California Fitness & Yoga
(2007-2009)
› Bachelor at the Louisiana State University (2009-2012)
› Worked for American Express (2012-2013)
› Worked for Apple (2013-2014)
› End of 2014 : open his own company (Calorie Bank)

6. › Born in the Bronx (1989)
› Graduated in 2007
› MBA at Harvard Business School (2007-2012)
› Worked for JP Morgan in finance (2012-2014)
› End of 2014 : open his own company (Calorie
Bank)
› Born in the Bronx (1988)
› Graduated in 2007
› Odds jobs in California (2007-2009)
› Bachelor at California Institute of Technology
(2009-2012)
› Worked for Notify Technology as CTO assistant
(2012-2014)
› End of 2014 : open his own company (Calorie
Bank)

7. › All good friends
› They are now healthy and energetic
› Romain Dei Tos => responsible of the finance department
› Guillaume Rufenatch => CTO
› Ludivine Paquet => responsible of finding partners and sponsorship
› François Du Pasquier => responsible of the marketing & commercial
departement
› Personal decisions will be made jointly
› Salaries will be $1 000/month for the first year
› When the company will work 2 jobs positions will be needed :
=> HR Director
=> (je ne me souviens pas de l’autre)

8. Our App : details of the
concept
Burning
calories by
running
Earning
points in
your
account
passing
levels
accessing
more
partners's
product
spending
your points
in partner's
product
Personal
training advices
Weekly challenge to
earn more points
First gift to
accessing the
2nd level :

9. Stage of development
› - We are launching the beta version in the apple
store and plays store
› Why? :
› - To collect our first data
› - to correct possible bug
› - to collect feedback to improve CalorieBank’s
design and concept
› - to see how the public react
› - to involve our news users and create a demand
› - to validate our app model

10. Legal aspects
› CalorieBank is registered trademark
› CalorieBank has a wide contract with its
partners which define the fees, the
partnership’s duration, the right of
withdrawal, quantities, ….
› CalorieBank has licensing agreement to
use partner’s logo in our app
› CalorieBank has a certification from the
US ministry of sport