RESEARCHThroughout the research stage, I used sites such as YouTube, Google, Prezi.comand Slideshare to gather and present my findings. I used YouTube and Googleeffectively by using key words to find specific information or music videos to gathermy research. Also with Google you can filter your search by clicking on searchtools and then changing the different pre-set options. For example you can chooseto search the whole web or pages from the UK only as shown in the print screenbelow. I used these filters to help me find information that was entirely relevant tomy artist, music labels and director research. With YouTube, I made sure that Iincluded ‘official video’ at the end of my search so that the stars official videoappeared at/near the top of the list, as if I hadn’t entered this YouTube would havereturned results of videos that aren’t related to the official video such as onescreated for the purpose of coursework, song covers and audio videos etc. I feelthat sites such asSlideshare and Prezi.com allowed me tocreate interesting ways to present my cfindings throughout my research, as I couldcreatively use text, images and colour tomake my work more eye catching andinteresting to look at.
RESEARCH I used Prezi for my artist research so that I could create a timeline of Lana Del Rey’s life as I thought this was a creative way of presenting my findings. I chose slide share to present some of my work as they are easy to create and use, but also allow me to use text and pictures to explain my work.
PLANNINGAgain I used Prezi.com and Slideshare for many of the posts during the planningstage. This is because I felt that these were interesting and creative methods ofpresenting my work.I feel that Prezi.com was perfect for presenting my planning work, such as thestoryboard, brainstorming ideas, shooting schedule etc. as I felt this was the best wayto show my thought process and my journey I had taken because of the way Prezimoves between each framed section of text or image. For the shooting schedule Iwas able to create a timeline on Prezi which allowed me to clearly show the filmingprocess I planned to follow. For the Brainstorming Ideas section of planning, againthe way Prezi works allowed my thought process to be clearly presented, as well asallowing me to create a digital mind map. I chose to use Slideshare because I felt thatthis was another way to make a PowerPoint more interesting, but also allowed me toclearly present my thoughts and ideas. I used different slide designs for eachSlideshare to make them stand out and used a mixture of colour, text and images toclearly present my ideas to the viewer.I feel that I used both of these form of presenting my work effectively to clearlypresent and explain my thought process throughout the planning stage, through theuse of moving presentations.
PLANNING For the shooting schedule I was able to create a timeline so that the information could be presented clearly and in a creative way through using Prezi.com. I also use Prezi to create my location planning (as shown on the left) and when brainstorming my ideas as you can create really interesting mind maps that are aided by the movement of each slide to show my thought process.
CONSTRUCTION - VIDEOTo film my video, I used my own Canon EOS 1100 D camera, as it enabled me to film inHD. I feel that by using my own camera, I had a better understanding of the functionswhich enabled me to film effectively. I also study photography, so use my camera on aregular basis and I am constantly altering the settings to achieve different effects, sotherefore I was able to overcome any issues I faced whilst filming. I feel that myknowledge around the camera and it functions allowed me to work effectively whenfilming the footage. I played around with the exposure settings for some shots to allowme to change the results of the footage, and often filmed one shot more than once sothat I had a variety to choose from during the editing process, enabling me to choosethe shots I felt worked or looked the best.To edit and piece together the footage to create my video, I used the adobe premier prosoftware. I feel that I had a better understanding of the software, its functions and waysin which it can be used to alter footage and add effects. When I used the softwareduring AS Media, I only had a basic understanding of the different ways in which it canbe used to edit together the footage and add effects, whereas now I feel that I haveexpanded the my knowledge to be able to correct any imperfections in the footage usingspecific effects, add different effects to make the footage link more interestingly, use therazor andcrop tools effectively etc. to be able to create a music video thatsuccessfully reflected my initial ideas for the theme and meaning ofthe song.
CONSTRUCTION - VIDEOSome of my footage was filmed indoors and the rest was filmed outside. I foundthat the lighting for the different shots was often different and some of the footagehad come out yellow due to the type of lighting I had used. I therefore used adobepremiere pro to alter the white balance of most of the footage I had filmed indoors.To do this I selected one of the pieces of footage and added the Fast ColourCorrector, then used the little selector tool next to where it said white balance tochoose the whitest part of the image. In this case it was the highlighted bit abovemy actors lip. This instantly stopped the clip from looking orange, so I then addedthe same settings to each of the clips I had filmed indoors as this made the lightingand colour of my actors skin look more natural. I felt that using the colour selectiontool made it easier to make theimage look more naturalrather than trying to choose acolour from the square inthe box shown in the screenshot.
CONSTRUCTION - VIDEOI also decided to add a additive dissolve into my video as I felt that it could workwith two pieces of footage to amplify the lyrics ‘I got sent away’. I had filmed myactor walking down the steps of the castle and then filmed the same shot withoutmy actor and combined these placing the 2 pieces of footage in the same place onthe timeline but one in the video 1 and the other in the video 2 part of the timeline.I then added the additive dissolve towards the end of the clip in video 2, whichmade this clip fade out to reveal the clip in video 1 and making my actor disappear.I felt that this both illustrated and amplified the song lyrics but also lookedprofessional and effective. Overall I feel that I used the software to the best of myability to create a music video that reflected the themes and lyrics within thesong, following as many conventions as I possibly could.
CONSTRUCTION – DIGIPAK & ADVERTTo create my digipak and magazine advert, I used Adobe Photoshop. I feel that I wasable to use Photoshop effectively as I already use it on a weekly basis both at homeand in college due to me studying photography. I have used Photoshop for about 2years so therefore understand most of the functions and capabilities of thesoftware, from the basic editing such as adding artistic effects, using the basictools, altering contrast/brightness and colour balance etc. to transformingimages, merging layers and so on. I feel that my experience with the software hasenabled me to build on my skills using certain tools such as the pen or lasso tools tocarefully and neatly select areas of images when merging them to create the finisheddesign.I built all the sides of my digipak on separate canvases on Photoshop, but made surethat they were all the correct sizes so that if put together they would match upaccurately. I also used Photoshop to create the record label logos that I have includedon both the digipak and the magazine advert, using the shape and text tools.The same goes for the magazine advert. I feel that I was able to create a professionallooking advert as I was able to apply my skills and knowledge of the software toeffectively produce the final result. I chose not to use Adobe Fireworks even though itwould have been useful for the creating the record label logos. However as I havevery little knowledge on how to use the software and all of its functions I felt that thiswould prevent me from making my ancillary texts as successful as possible.
CONSTRUCTION – DIGIPAK From experience with Photoshop, I created each individual piece of the digipak on separate layers to ensure that it was easier for me to piece together and edit the individual aspects of my digipak (shown by the screen shots above). I also used effects such as altering the exposure to fade images and this allowed me to make the lyrics once added to the page stand out. Therefore I feel that my knowledge of the software allowed me to effectively follow digipak conventions.
CONSTRUCTION –ADVERT For the magazine advert I used tools such as the magic wand and lasso tool to cut out different flowers and used colour balance to alter the colour of the images. I feel that experience with Photoshop has enabled me to cut out the images accurately and this has enabled me to produce a higher quality advert, and also enabled me to effectively integrate the different aspects of my advert together. I feel that I used the software to the best of my ability and applied as much of my knowledge of Photoshop as possible to the production
EVALUATIONI feel that I have effectively used media technologies to express my thoughts andfeelings upon my work and progress in the style of an evaluation. Again I have chose touse Slideshare, Prezi.com, Xtranormal and Sliderocket as I feel that these allow me toclearly express my feelings and ideas when answering the evaluation questions. Again Ifeel that they are also an interesting and creative way of presenting my work.I used Prezi.com for the Evaluation question 1 as I felt this was the place where I couldwrite a detailed answer discussing the different conventions of music videos andancillary texts, as I felt that this question was quite detailed and I had a lot to writeabout. I also felt this was an easy way to show my thoughts and combine the use oftext and images creatively to support my thoughts and opinions.I chose to use Sliderocket for the evaluation questions 2 and 3 because I felt that thethemes available for use are interesting and would make my evaluation moreinteresting to look at/read. I also felt that this was an easy ways to break down myanswer into sections to make sure I covered all of the points I needed to answer thequestions thoroughly, as well as being able to combine the use of text and images tosupport my ideas.I used Slideshare to answer this evaluation question as I felt that this was the mostappropriate form of presenting an answer that needs breaking down into a fewsections. I feel that through using this I was able to respond effectively to the question.