Making the Most out of Social Media!
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A presentation to the European network of Safer Internet Centers on how to use social media to promote their work. September 2013. The presentation focused on knowing your user, building a hub, an image and a brand that will last and grow with the evolution of the social web.
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Making the Most out of Social Media!
- 1. Malta 2013 - Louise Jones
- 2. Seminar Outcomes 1. Facilitate experience and good practice sharing across the network and enhance the learning community that has developed within Insafe 4. Pinpoint the most effective resources produced within the network and investigate the most effective ways of promoting these. 5. Identify practical ways to leverage social media to promote the work of the Safer Internet Centres
- 4. Scotland!
- 6. Many Hats!
- 7. Guidance Cyberbullying Service Training Educational Events Policy Website Highlandesafety.wordpress.com
- 8. @olliebray
- 9. Learning, Teaching and Assessment Information, Communication Technology in Education Culture, Confidence and Competence
- 10. Future Digital Markets / Economies
- 12. The Social Web
- 14. Where are you now? Where do you want to be?
- 15. What are you trying to do? (Do you know?)
- 17. Why use social media?
- 18. Responsible Use
- 19. The Good, the Bad, not the Ugly Moderation
- 21. Beyond Marketing
- 22. Social Media only works if you say something…
- 23. Amplification…
- 24. New Usage Models in everyday life
- 25. Social media myths… (some things just aren’t true!)
- 26. “Followers & Likes means your popular ”
- 28. Fans / Followers / Subscribers… Does it matter?
- 30. “Using social media is free”
- 31. VS
- 32. blogs
- 33. #1 – Your Audience Points to consider
- 35. What is your local market like?
- 36. Who visits your website? Where? How long? Unique visits? Hits? Patterns? How?
- 37. Google Analytics
- 40. #2 - Content Points to consider
- 41. Quality of your Content
- 43. Do you provide a reason for people to spend more than a few seconds reading your pages? Key Question (#1)
- 44. Do you offer real value, something of substance to visitors, anything unique, different, useful and that they won’t find elsewhere? Key Question (#2)
- 46. Content (keyword) Research “You must use the language that the people who are looking for your information are using”.
- 47. Content Words / Use Of Keywords
- 49. “Bottom line, if you want your pages to be found for particular words, it’s a good idea to actually use those words in your website.”
- 54. Keep it current!
- 55. #3 - Architecture ImageSource:searchengineland.com Points to consider
- 56. Any device, any where
- 61. Site Speed
- 62. #4 - Links ImageSource:searchengineland.com Points to consider
- 63. Link Quality(not just quantity)
- 64. Number of Links your site www www www www
- 65. Are your URLs descriptive? www.whoknowswhatthiswebsiteisabout.com
- 71. #5 – Social Reputation Points to consider
- 74. IcelandCyprus Poland Sweden UK Belgium
- 75. Brand and the future..
- 77. @adiconsumItaly
- 79. #1: It’s all about the user Summary
- 80. #2: Content: Focus on quality over quantity Summary
- 81. #3: Links: Focus on quality over quantity Summary
- 82. #4: Make the most of social media, social sharing and social search Summary
- 83. #5: Let the search engines know you’re there Summary
- 84. Finally #6 Build your social web hub, build it to last…
- 85. NREN Social Media Jumpstart Pack Domen Božeglav