Chris stapleton video analysis loops media

1. Chris Stapleton – Second One
To Know (Music Video
analysis)
LOOPS MEDIA

2. Narrative
 Establishing shot of fans around stage
 Video starts off with an Equilibrium (just the band starting on stage - with various
shots showing everyone's job - CU's when showing what they are doing)
 Fan runs on stage and starts the disturbance (thrown onto the ninjas)
 Ninjas then attack the stage
 They fight off the ninjas, but a dragon emerges from under the water
 Chris Stapleton then jumps on a bird to defeat the dragon
 They build a robot and eventually, the guitar solo turns the dragon to stone
 New equilibrium reached
 Todorov's 5 stage theory applicable

3. Narrative

4. Genre
 Highly unconventional style video for country (postmodernism)
 Country is usually appealing to a slighter older audience; however this is a clever
attempt to reach a younger audience (as LEGO related content fits a younger
audience better)
 Simulacra present

5. Cinematography + Editing
 Performance video animated as LEGO characters
 Diegetic speaking throughout as the band are attacked by ninjas
 Song almost seems secondary to the video (with the storyline being primary)
 Relatively fast-paced shots, however only in comparison to other country videos
(slow music normally fits with slow video, however the LEGO collaboration is an
attempt to bring a younger audience to the music, therefore has to fit their
expected visuals as well)