Presentation design for a website

1. In a Creative Mood
Magazine & Craft Store
Information Architecture

2. What is In a Creative Mood?
Inacreativemood.com is an online magazine and e-
commerce store for DIY/craft culture where crafters can
learn how to make and sell their own creations.
Clothing Croche
t Gifts
Canvas
prints
Photograph
y
Jewelry
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3. Information Strategic Goals
Implement IT solution, which includes a content management system for scheduled
publication.
A metadata schema will be integrated in all aspects of the site’s development to
accommodate SEO efforts for increase web traffic, and to create facet classifications for
easy viewing of content.
Affiliate marketing strategy involving contextual linking in the content by marketing
department.
The site must focus on e-learning initiatives, including implementing images, video and
text tutorials in the learning process.
The business will focus on AI (artificial intelligence) customer service support for
checkout, and integrate Q&A questions about the creative process using a CRM system.
Continue to integrate social media with the design of the site. Use social media
applications for user reviews and feedback.
Cyber security tactics to protect the site from phishing and hacking of sensitive
information, including personal credit card info, address, and e-mails. 2

4. The Vision
Who? Why? How?
Creators
looking for
inspiration
and a new
platform to
sell crafts.
Provide a
forum for
creators and a
place to sell
goods at an
affordable
price.
Using video
and written
tutorials as
well as an e-
commerce
platform to
support and
sell new ideas.
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5. User Research
1. What is your age?
 Under 17
 18 to 24 years
 25 to 34 years
 35 to 44 years
 45 to 54 years
 55 to 64 years
 Age 65 or older
2. What is your education
level?
 Less than a high
school diploma
 High school degree
or equivalent (e.g.
GED)
 Some college, no
degree
 Associate degree
(e.g. AA, AS)
 Bachelor’s degree
(e.g. BA, BS)
 Master’s degree
(e.g. MA, MS, MEd)
 Professional degree
(e.g. MD, DDS,
DVM)
 Doctorate (e.g. PhD,
EdD)
3. What is your gender?
 Male
 Female
 Non-binary/ third
gender
 Prefer not to say
4. What sites do you look
for inspiration?
 Crafting Sites
 YouTube
 Pinterest
 Social Media
5. Do you sell your crafts
online?
 Yes
 No
6. If yes, on which sites do
you sell your items?
www.etsy.com
7. What services are you
looking for in an e-
commerce site as a
seller?
Tutorials and Video
8. How do you learn best?
 Written instruction
 Audio Instructions
 Video Instructions
 All of the above
9. How often do you shop
online?
 Weekly
 Monthly
 Every 6 months
 Once a year
 Never
10. How often do you buy
handmade goods
online?
 Weekly
 Monthly
 Every 6 months
 Once a year
 Never
The method we’ve used for data analysis includes
surveying 100 potential clients using survey monkey.
The goal of conducting a survey was to obtain a
general idea of what a crafter is looking for in a
website. Our data confirmed a similar demographic
of user as the Etsy site.
 Demographics: 87% Female 13% Male
 Competition: etsy.com, shanalogic.com,
globein.com
 Solution: Video tutorials and offer e-commerce
platform.www.statista
.com/
Field
Etsy sellers
Business
owners
General U.S.
population
Median age
(years)
37 50 38
Gender (%
female)
87 33 51
Education (%
college grad
or more)
59 39 30
Rural (%) 28 17 18
*Majority surveyed
answer in red.
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6. Card Sorting
We used a card sorting method to
find some ideas for the content of
the site. A sample size of 10
individuals were given a set of of
labels. They were also given crafts
that should go under the main
labels. Blank cards were provided
in case the user felt the need to
add additional crafting items.
 Features
 Projects
 Craft Videos
 Shop
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7. Mental Models
Relationships between the customer and
crafters/small business owners and services
provided
Website
Writers
Feature Articles
Web Store
Video TutorialsWritten Tutorials
Checkout
Subscribe
Shopping Cart Warehouse
Customer ServiceMedia Creators
Crafters/
Business
Owners
Customers
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8. Order, Organization, Terms, and
Labels
Topical scheme applied with call to action labels for inspiring creativity
Features: This label includes articles about the creative process,
interviews from artists and crafters
Projects: How-to tutorials on how to create items such as jewelry, hats,
etc.
Craft Videos: Video tutorials aggregated from sellers
 Shop: This label is where items can be purchased
About Us: Mission statement and staff directory
Work With Us: Information on how to submit products to the site
Contact Us: Phone number, hours and email address
Newsletter: Sign up e-mails from the editorial staff and sales from
marketing department.
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9. Metadata
The site will rely heavily on metadata for browsing and search
engine optimization purposes
Product Metadata:
• Pictures
• Name of product
• Name of supplier
• Retail price (our
price)
• MSRP
• Classifications:
Jewelry & Accessories,
Clothing, Home Décor,
Art & Photography,
Toys & Collectibles
Customer Metadata:
• First name
• Last name
• Address
• Phone Number
• Credit card info
• Delivery preferences
Features Metadata:
• Author
• Date of publication
• Subject
• Keywords
Projects Metadata:
• Author
• Date of publication
• Classification:
Knitting & Crochet,
Sewing & Fabric,
Beads & Jewelry,
Ceramics, More
Crafts (miscellaneous)
• Keywords (to describe
article)
Craft Videos Metadata:
• Author
• Date of publication
• Classification:
Knitting & Crochet,
Sewing & Fabric,
Beads & Jewelry,
Ceramics, More
Crafts (miscellaneous)
• Keywords (to describe
video)
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10. Ontology/Taxonomy
• The ontology of the site is focused on contextual links. Each link will bring you to
a single page focused on the particular topic selected.
• Each article, tutorial, etc will have a button to link to social media.
• The following labels will be displayed on every page as well as the Contact Us,
Shopping Bag and Wish List icons and search function.
• Action keywords for labels and icons will be used throughout the site for simplistic
navigation.
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Features Projects ShopCraft Videos

11. Global and Local Navigation
Features Projects ShopCraft Videos
Home Decor
Beads &
Jewelry
Knitting/
Crochet
Sewing/Fabric
About Us Contact UsWork With Us
Local
Navigation/Contex
tual Links
Main Footer
Navigation
Global Navigation
Key
Spotlight
Search
Articles ShopJewelry & Accessories
Clothing
Art & Photography
Newsletter
Wish list
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Shopping BagContact Us
All
Ceramics
More Crafts
Beads &
Jewelry
Knitting/
Crochet
Sewing/Fabric
Ceramics
More Crafts
Craft of the Day
Creative
Thinking
Innovation
Social Media
Utility Navigation
Toys & Collectibles
Log-In

12. Search
The search function is inspired by vegnews.com. The craft store
and the magazine will be able to be searched separately from
different databases. Each search is controlled by the metadata
from the articles, videos, and shop.
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Articles Shop

13. Security and Privacy
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Information
Management
Information Security
Confidentiality Integrity Availability
Create Information is created by writers and
media producers, and customers i.e.
Name, address, wish lists. Information
encrypted.
All information is protected via
encryption and stored using password
only accessed by authorized user.
Information is available to users at
all times.
Store Information is stored in cloud database
and personal phones.
Backup of data is processed regularly
to different servers. Projected by
firewalls. Information available on
phone and third-party platform.
Information is available at all times.
Utilize Using password log-in, users can have
instant access to information.
PII is protected while checking out
with encryption of data. Access to PII
only accessible to user.
When using the website, credit card
information is stored.
Share Third-party vendors have access to search
results without PII.
PII is not shared to third-party vendors
in search and shopping data.
Access to PII not available to third-
party vendors.
Dispose Personal shopping cart data is disposed of
after one year.
Only meta data about items purchased
and click through rates are shared. PII
is left out.
Access to information older than
one year is not available to protect
timely data and space.

14. Web Governance
• Roles and Responsibilities
o The role of information government falls on all staff in the company
• Ownership of Information
o All products are owned by the artist. Blog posts and photographs are copyright
protected and owned by the site.
o By posting any comments, writing or photographs to the site, you are giving
inacreativemood.com rights over this to be used with affiliate websites.
• Privacy and Security
o Credit Card information and user names shall be protected.
o We reserve the rights to use email for internal marketing purposes
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15. Moving Forward
Business Metrics IA Metrics Content Goals
Revenue Generated Unique site visits Affiliate links generate consistent
revenue stream
Product Quality Social Media Shares Content is engaging, creative and
attractive to the audience
Customer Reviews Web Clicks Content is clear and organized for
users to understand the steps in the
projects.
Return on Investment (ROI) Ratings from social media Content is consistently shared
across social networks
Initiatives
• Business
Outreach (social
media)
• Cloud storage
• Web Governance
• Review Schedule
for Information
Architecture
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