la nueva tecnología del mercado de de emprendimiento digitalhttps://uii.io/marquet 10254techvisiontrend1awcp 200206101024https://uii.io/marquet

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The I in Experience
This is an important
shift as companies
increase their
personalization
efforts.
Demand for personalization is high. In a survey by
Adobe, 67% of consumers said it’s important for
companies to customize content automatically
based on a person’s current context. What’s more,
42% said that unpersonalized content annoys
them.
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Abramovich, G (n.d.). Consumer Demand for
Personalized Content Reaches All-Time High. Adobe.
#TECHVISION2020
The I in Experience
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The I in Experience
Some are building new ways for
customers to make choices and
provide guidelines.
Steam Labs, a section of video game developer Valve, is
experimenting with an interactive game recommendation
system, where customers use sliders to provide guidelines and
help the system generate recommendations in line with their
current interests—like more indie games or newer releases.
Uber is giving riders more control over the in-car experience. The
company launched Uber Comfort, which features a slew of
customer
preference
options, like
quiet mode
and
temperature
controls.
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#TECHVISION2020
While there is incredible value to be
gained from curated experiences,
businesses will only access it if they
redesign their customization models
to emphasize personal agency.
Becoming a true partner to
customers will be a defining aspect of
future success.
The I in Experience https://uii.io/marquet
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17. https://uii.io/marquet
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