2. Consumer Travel Fair (Singapore)
• Event: NATAS/Travel Revolution Travel Fair
• Objective:
To promote our latest promotional itineraries to the consumers.
Invited Past Passengers for an afternoon tea session; hoping to tap onto these repeated
passengers market to generate bookings more effectively.
3. Consumer Travel Fair (Indonesia)
• Event: Cruise Centre International Cruises Holiday Fair 2016
• Date of Event: 21st Feb 2016
• Location: La Moda Restaurant, Grand Indonesia, Jakarta, Indonesia
• Objective: To promote our products to the local Indonesians
4. Consumer Travel Fair (Malaysia)
• Event: KL/JB/Ipoh MATTA Fair
• Objective: To promote our products to the local Malaysians
5. TAs Appreciation event (Host + Presenter)
• Date: 18 Nov 2015
• Venue: Prive Yacht Club,
Singapore
• Objective: Announcement of
Summer sailings, sharing product
updates and networking
• Target Audience: Travel agent
• Results: 50
6. Ship Inspection – TAs/School
• Date: 27 November 2015
• Venue: Boustead Cruise Centre (KL)
• Date: 1 December 2015
• Venue: Marina Bay Cruise Centre
• 50 travel agents from 20 agency attended the
ship visit
Engaging agents during
ship tour
• Temasek Polytechnic Educational Tour
• Date: 14 December 2015
• Venue: Marina Bay Cruise Centre
• Attendees: 120 pax
• Demographics: Third year students studying Cruise
Business for their Diploma
• Objective: To educate the tertiary students on
Princess Cruises as a premium cruise brand. In
return, they will be doing a project and giving us
fresh insights into the consumers’ thoughts on
Cruises in Singapore context
7. Major Presentation
• Date of Event: 29 Oct 2015
• Venue: Pullman KLCC, Kuala Lumpur
• Attendance: 40 media, 235 travel agents
• Agenda:
- A joint event by Malaysia Association of
Tour & Travel Agents to gather all the
cruiseliner together for a presentation for
the travel agents who are keen to start
cruise business.
Major Presentation - Malaysia Association of Tour and Travel Agent Cruise
Presentation 1.0 – Cruise to Profit
TA Product Launch - KL, Malaysia
• Event: Ice Holidays Product Launch
• Date: 5th Jan 2016
• Location: Hotel Istana, Kuala Lumpur, Malaysia
• Objective: To support agent’s launch of a new department-
“World Cruises” which only features Princess Cruises
currently. This agency has already sold to more than 200
pax to Alaska to date.
8. SP Educational Talk
• Venue: Singapore Polytechnic Auditorium
• Attendees: 130 pax
• Demographics: Second year students studying Tourism
& Resort Management for their Diploma.
• Objective: To educate the tertiary students on “Cruise
Operation/Management” topic hoping to bring in
more young blood into the industry as the conversion
rate for newly graduates into the travel industry is
shrinking.
9. Zaobao Travel Seminar - Singapore
• Date: 15 May 2016
• Time: 1 -6pm
• Attendees: 350 pax
• Venue: Singapore Press Holding’s
Auditorium
• Background: A travel seminar organized by Singapore
Press Holdings for travel writers and tour experts to
share their travel experience with Lianhe Zaobao
publication readers. As one of the event sponsor, we
presented our global sailings especially Taiwan Autumn
voyages and promoted our sales packages at dedicated
sales booth.
• Objective: To collect leads & perform sales on the
event itself.
Poster on Travel Talk event
11. Zaobao Travel Seminar -
Singapore
• Prior to the actual event, there were 3
pre-event editorial stories published
• Publication: Lianhe Zaobao
12. Opening of New Market – Vietnam (Product Briefing)
• Date: 2015
• Attendance: 100 agents
• Objective: To train the travel agents in Vietnam on our products and itineraries so that they are
equipped with the skills to sell to the potential consumers in Vietnam.
Ship Inspection - Vietnam
• Date: 2015
• Venue: Phu My, Vietnam
• Attendance: 7 media, 80 travel agents
• Media:
- Thanh Nien News
- Saigon Times Group
- Nguoi Lao Dong News
- Vietnam Traveller Magazines
• Results: 4 media articles
