Nespresso revolutionized coffee preparation in 1986 with the introduction of coffee capsules and Nespresso machines. They established the Nespresso Club in 1989 to offer a unique personal service to customers. Their business philosophy focuses on delivering the ultimate coffee experience through their iconic capsules, state-of-the-art machines, and personalized club services. Nespresso operates in 58 countries with over 320 boutiques worldwide as of 2013 and sells their coffee machines, capsules, accessories, and confectionary through various retail channels.

1. Nespresso
What Else?
Presented by:

2. Nespresso Where, When and why?
• A company wholly owned by Nestle CA
• 1986 the beginning of the Revolution
• 1989 Nespresso Club
• 1995 Nespresso is ON AIR

3. Where do people drink coffee ?
• France: The places were coffee is consumed the most are:
• At home: 71%
• Restaurants, Cafés, Hotels & Bars : 16%
• At work: 13%
• United States:
• At home: 82.40%
• Out-of-Home 17.60%

4. Nespresso’s Business Philosophy
“ Nespresso has revolutionized the way of preparing coffee. Indeed, the
whole Nespresso experience is about delivering the ultimate coffee experience
for each one of its clients at any moments of coffee consumption.
At the heart of this concept is the unique Nespresso trilogy: the now iconic
capsules with the large variety of Grand Cru coffees, the state-of-the-art but
still easy-to-use and nice looking coffee machines, and the Nespresso Club
which offers what seems to be a unique personal service.”
(http://nespresso-malongo-strategycomparison.blogspot.fr/2013/11/nespressos-history-and-business.html)

5. Nespresso and the 4P’s
Product Place
Price Promotion

6. Product
Nespresso Coffee Machines
Nespresso Coffee
Capsules
Accessories
Confectionary & Sugar

7. Place
Offices in 58 different countries
Over 320 boutiques worldwide in the end of 2013
A website platform