1. WRIGHT BRYAN
@wrightbryan3

2. NATIONAL PUBLIC RADIO

3. • HEADQUARTERS: Washington, D.C.
• FIRST BROADCAST: 1971
• PRODUCTION CENTERS: NewYork City and Los Angeles
• STAFF: 800
• NEWS DIVISION: 340
• U.S. BUREAUS: 17
• INTERNATIONAL BUREAUS: 17
• WEEKLY LISTENERS: 26 million
• MONTHLY NPR.ORGVISITORS: 27 million

4. SOCIAL DISTRIBUTIONTODAY
Facebook
4.3 million likes
~40 percent of NPR.org traffic
15 posts per day

5. SOCIAL JOURNALISMTODAY
Sourcing with the help of reddit communities

6. SOCIAL ENGAGEMENTTODAY
The conversation never stops

7. WHY AREWE DOINGTHIS?

8. WHY AREWE DOINGTHIS?

9. WHATWE SEE

10. WHATTHEY SEE!

11. CHOICES
Roadsidepictures/Flickr

12. CHOICES!

13. ISLANDS OF ENGAGEMENT
How will we re-establish ourselves in a relentless sea of content?

14. MAKE NEWSTOGETHER

15. MAKE MUSICTOGETHER

16. MAKET-SHIRTSTOGETHER

17. MAKET-SHIRTSTOGETHER

18. FIND PEOPLETOGETHER

19. YOUR PLATFORM OR MINE?
Creation * Distribution * Consumption

20. THE FUTURE
• The real shift is in culture
• Internal process becomes external
• Sharing leads to community
• Community leads to partnership

21. SOCIALMEDIADESK.TUMBLR.COM
WBRYAN@NPR.ORG