1. The New News
Cycle and the
Audience
Rachel Nixon, Global News Director, NowPublic
nowpublic.com/rachel-nixon
rnixon@nowpublic.com

2. The New News Cycle and the Audience
•What is NowPublic?
•The supply chain of news
•The myths and reality of citizen journalism
•How news organizations can make sense of it

3. Build the
World’s Largest
News Network
Build the
World’s Largest
News Network
Using a
Crowd-Source
Model
Using a
Crowd-Source
Model
Assuming That
When News
Happens
Assuming That
When News
Happens
Someone is
There to
Record It
Someone is
There to
Record It

4. The New News Cycle

5. The New News Cycle

6. 1970
(circa)

7. The Old Supply Chain
!!

8. The Old Supply Chain

9. The Old Supply Chain

10. The Old Supply Chain
!!!!!!

11. 2010
(circa)

12. The New Supply Chain
!!

13. The New Supply Chain

14. 90%
of the time these people
are not journalists.

16. The Evolution of the News Conversation

17. What does
NowPublic want
me to do today?
RAW PACKAGED
Citizen Journalism

18. RAW PACKAGED
Citizen Journalism

19. Citizen JournalismCitizen Journalism

20. RAW PACKAGED
Citizen Journalism
Live Video

21. RAW PACKAGED
Citizen Journalism
NowPublic Library

22. RAW PACKAGED
Citizen Journalism
NP Library NowPublic
Network
Editors
Witnesses
Tech
Site Tools
Listening engine
Staff
Editors
Story on NP
Enterprise Solution
Story on Partner 1
Story on Partner 1
Story on Partner 1

23. The Deputy is
now walking out
of the meeting
The Capitol is being
evacuated as we
speak.
Seas are calm
now but there is
great unease.
The violence
against foreigners
is getting out of
hand.
Oil is at $127.
Will keep an eye
on it…
People in this area
don’t feel the same
way as they do in
DC.
Gates on
stage
When Obama
walked onto the
stage you could feel
the …
Depleted
Stocks
His Holiness
Day of
Sadness
Remarkable!
Hilton on
Fire!
Global News Intelligence Network

24. Relationship
with audience
is different
What Have We Learned?
Content is already out there
Citizen Journalists are just citizens
The narrative
structure has
changed

25. 1. Cost of spot news coverage is out of reach for most organizations
2. Less reader engagement on news properties
3. Reliance on generic wire content
4. The “live” web is very complicated to navigate and utilize
The Problem

26. Scan

27. Scan

28. THANK YOU
nowpublic.com/rachel-nixon
twitter.com/rachelnixon