3. Age 15-19 Age 20- 24 Age 15-24
Average hours per
listener Q1 2005
Average hours per
listener Q1 2015
Loss per listener (minutes)
328 245 295
20:27 19:54
But under the surface …
RAJAR Q105-Q115, 3 mths
19:23
14:5913:52 16:02
4. 15-24s
2%
14%
1%
40%
24%
6%
1%
13%
Listen Again
On Demand music
services (e.g. Spotify)
Podcasts
Live Radio
Digital Tracks
CDs
Cassettes
Music - YouTube
1%
5%
2%
71%
11%
7%
1%
4%
All Adults (15+)
A shifting “Share of Ear”
RAJAR MIDAS+ Wave 5, Nov 14
6. The Smartphone Revolution
“This is audiences trying to
remember. Surely they are not
accurate.
Why can’t we do it like telly with
electronic devices that measure
actual viewing?”
“This is audiences trying to
remember. Surely they are not
accurate.
Why can’t we do it like telly with
electronic devices that measure
actual viewing?”
Source: nVision / Future foundation.
8. All figures in 000s and based on UK (except Facebook and Twitter which are based on entire world);
note that Radio 1 and 1Xtra charts are on different scales.
Our response, so far
Live listening
requests
xxxx
xxx
xShort form audio clips
xxx
Ave. weekly
website UBs
xxxx
xxxx
Mobile UBs
18
Red Button
xxx
xx On-demand video clips
xxxx
Facebook fans
x Facebook actions
xxxx
Twitter Followers
Twitter actions
Programme requests
SMS received
x
Live ave. weekly
reach (10+)
11,725
Audio downloads
Listen Share
WatchInteract
xxx
xxx
YouTube views
YouTube subscribersxxx
xxx
Computer UBs
Tablet UBs
Week 39 – Live Lounge
Slide 8
9. Touchpoints
OUR ACTIVE
DAY
Bed to Bed: A coming together of 3 data sources
iStats
OUR ONLINE
DAY
RAB/Sparkler Media
and Mood data
OUR EMOTIONAL DAY
11. Peak use of BBC Online reflects the weekly routine
Mon Tue Wed Thur Fri Sat Sun
06:00
07:00
08:00
09:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
19:00
20:00
21:00
22:00
23:00
1. Lunch break
2. Home time
3. Winding down
4. Weekend
Sport
12. The Radio audience uses different screens to access
content at different ‘moments’ in the day
Computer Mobile Tablet Connected TV
Mon Tue Wed Thurs Fri Sat Sun Mon Tue Wed Thurs Fri Sat Sun Mon Tue Wed Thurs Fri Sat Sun Mon Tue Wed Thurs Fri Sat Sun
06:00
07:00
08:00
09:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
19:00
20:00
21:00
22:00
23:00
13. Bed to Bed allows us to drill down to a station level
Source: iStats DAX. Average weekly browsers, Jan-March 2013
Computer Mobile Tablet
Mon Tue Wed Thurs Fri Sat Sun Mon Tue Wed Thurs Fri Sat Sun Mon Tue Wed Thurs Fri Sat Sun
06:00
07:00
08:00
09:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
19:00
20:00
21:00
22:00
23:00
14. Different formats map to different times of the
day/week
Live audio On – demand programmes On-demand audio clips On-demand video clips
Mon Tue Wed Thurs Fri Sat Sun Mon Tue Wed Thurs Fri Sat Sun Mon Tue Wed Thurs Fri Sat Sun Mon Tue Wed Thurs Fri Sat Sun
06:00
07:00
08:00
09:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
19:00
20:00
21:00
22:00
23:00
15. Live audio On – demand programmes On-demand audio clips On-demand video clips
Mon Tue Wed Thurs Fri Sat Sun Mon Tue Wed Thurs Fri Sat Sun Mon Tue Wed Thurs Fri Sat Sun Mon Tue Wed Thurs Fri Sat Sun
06:00
07:00
08:00
09:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
19:00
20:00
21:00
22:00
23:00
6 Music, like Radio 1, inspires a Monday catch-up
moment
Source: iStats AV. Total requests, Jan-March 2013
17. Starting with the basics, during the week 16-24s wake later
than those aged 65+
Source: Touchpoints 2012
06:00 24:0008:00 23:00
0
10
20
30
40
50
60
70
80
90
100
Proportion awake (Mon-Fri)
16-24s 25-34s 35-44yrs 45-54yrs 55-64yrs 65yrs+
18. Working 9-5 is still the norm
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
6:00
6:30
7:00
7:30
8:00
8:30
9:00
9:30
10:00
10:30
11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
16:30
17:00
17:30
18:00
18:30
19:00
19:30
20:00
20:30
21:00
21:30
22:00
22:30
Proportion of All Adults who are
at work on a typical weekday
19. We’re social, but solitude is common. The older we get, the
more likely we are to be on our own across the day.
Source: Touchpoints 2012
0
10
20
30
40
50
60
06:00-06:30 06:30-07:00 07:00-07:30 07:30-08:00 08:00-08:30 08:30-09:00 09:00-09:30 09:30-10:00 10:00-10:30 10:30-11:00 11:00-11:30 11:30-12:00 12:00-12:30 12:30-13:00 13:00-13:00 13:30-14:00 14:00-14:30 14:30-15:00 15:00-15:30 15:30-16:00 16:00-16:30 16:30-17:00 17:00-17:30 17:30-18:00 18:00-18:30 18:30-19:00 19:00-19:30 19:30-20:00 20:00-20:30 20:30-21:00 21:00-21:30 21:30-22:00 22:00-22:30 22:30-23:00 23:00-23:30 23:30-24:00
Proportion on their own (Mon-Fri)
35-44yrs 45-54yrs 55-64yrs 65yrs+
06:00 24:00
26. Moments to explore/Thought-starters
1. Morning mobile
2. 9-5 live PC listen
3. Monday Catch-up Moment
4. Sunday On-demand Moment
5. We treat Friday differently; what about Monday?
Weekday waking
up – a mobile
moment
Workplace
listening– a
computer
moment
Sunday – an on
demand (tablet)
moment
Monday – a
catch-up
(computer)
moment
27. Bed to Bed
Alison Winter, Head of Audiences
BBC Radio & Music and Digital
Tuning into your digital audience
across the day