As a Charity Athlete for the Singapore Cancer Society, I recently presented a topic on Fund Raising Best Practices to aspiring athletes to help them hone their fund raising efforts for their favourite charities.
The best practices shared are designed for the individual athlete to raise funds via a sporting event. The examples are based on last year's fund raising campaign @ www.linkedin.com/pulse/racing-yak-attack-cancer-loh-ching-soo.
Call Girls Rohini Delhi reach out to us at ☎ 9711199012
Fund Raising for Charity - Best Practices for Athletes
1. Fund Raising for Athletes
Best Practices
Loh Ching Soo
lohchingsoo.com
16 March 2017
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Loh Ching Soo
Start with “WHY”
Why am I doing this?
My purpose and cause
Have a personal connection to the cause if possible
The cause should be meaningful
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Motivation to Donate
Which factor is the most impactful?
For the cause
For you
For themselves
Why should anyone care?
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Donor Segmentation
$$$
$
Propensity
to donate
by dollar
amount
Primary
Secondary
Tertiary
Total Addressable Donors
High Touch
Medium Touch
Low Touch
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Extended Support
Recruit core supporters and alliances
Individuals to actively promote your campaign
Your employer for endorsement
Relevant organizations as sponsors to enhance credibility
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Stage 1
Notes on Social Media
Create fresh and interesting content for every post
Research optimum timings to post
Social Media supplements Direct Messaging
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Key Takeaways
Start with WHY (the reason)
Followed by HOW (the process)
Then WHAT (the outcome)
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Key Takeaways
Messaging
Less is more
Don’t copy and paste
Make it personal and direct (start with “Hi John…”)
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Key Takeaways
Mass outreach is perceived as less sincere
and has limited success
Don’t be shy, fundraising is good for the
cause and your karma
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Key Takeaways
Watch out for donor fatigue
Fundraising is hard work but so
rewarding for the soul
Have fun