Giorgio Vanzini "Head in the Cloud, Boots on the Ground: Trends in Media and Telecom"

1. www.luxoft.com
July 2019
Head in the Cloud, Boots on the Ground:
Trends in Media and Telecom

2. www.luxoft.com
Innovation Ladder
New Media
2
Personalization
• Content Personalization
• Ads and VAS targeted recommendation
• Consumer Profiling
Consumption
• Geographic dominance
• Demographic dominance
• Niche specialization
Connectivity and Delivery
• More content on more devices
• Over the Top
• New revenue models
Multiscreen
• Devices are new distribution methods and touch points
• More devices for new media types
• Broader audience.
Content Creation
• Content is king
• Better content
• More content

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ValueChain
3
Production
• Editorial platforms
• Self-publishing platforms
• Retail Experience Dashboard
• Image/Video Codecs
• Machine Vision & AI*
• Low level HW integration and
optimization
New Media
Aggregation
• E-commerce*
• E-invoicing
• DAM platforms*
• CMS*
• Video Metadata Aggregation
• Guide Metadata Management
• Unified Relevant Search
• TV workflow management
• Ad management & Playout
• Performance acceleration and
heterogeneous processing
Delivery
• Multi-channel publishing
• Content Distribution platforms
• Video Delivery Platform
• VOD platforms
• Video and Ads Content
• Management
• Content Recommendations
System
• Targeted DynamicAds
• Lo-power wireless
• IoT Connectivity
• Home Automation
Consumption
• Consumption
• Advertisement
• Retail Experience Dashboard
• Consumer Electronics
• Consumer software
• Consumer Analytics
• Retail Experience for Store Support
• Computer Vision
• Robotics
• Omnichannel Transformation
• Retail Strategy Consulting
• Viewership Data Collection – BigData
and FastData
• Multiscreen PlaybackClients
• Set Top Boxes
• MachineLearning
BigData / Real-time analytics*
• Image quality and post-processing
• Existing platform or solution • Solution to be developed * Main M&Asearch areas

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Solutions
4
Video Platforms:
OTT and Traditional
DevOps Continuous
Integration and Delivery
Video Platforms:
OTT and Traditional
DevOps Continuous
Integration and Delivery
Video Platforms:
OTT and Traditional
DevOps Continuous
Integration and Delivery
Trusting Us
Strategic companies with large scale, complex, advanced &
custom product engineering & enterprise technology solutions
across all of Telecommunications, Media, and Technology
verticals – global & multinational

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Estimate
5
$1,4 trillions
Global Media Industry Size
Global Media (Entertainment,
Publishing, Education,
Information Services, Marketing
and Advertising, Broadcasting)
industry size is $1,4 trillions
Market Size
$60 billions
Outsourcing potential
Outsourcing potential is
estimated at $60 billions per
year, growing to $92 billions
by 2020
$10 billions
by the end of 2020
This is forecasted to grow at
a CAGR of 14-16% per year,
hitting
$10 billions by the end of 2020.
$6,2 billions
penetrated
As of now, only $6,2 billions out of
this are penetrated:
42% by biggest Indian players, such as
HCL, TCS, Wipro, etc.
47% by North American information
companies
Remaining 11% — by regional players

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Media Practice
6
3 Years Business Outlook
FY2017
(FF)
FY2018
Media Practice Revenue 2017 through 2023
Right on
Target
FY2019 FY2020 FY2021 FY2021
BaseRevenue FY19 Plan
2 x BaseRevenue FY22
Healthy
MarginsFY22 CM forNew Logos

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Investment Overview and Strategic Fit
7
Investment Description
Enterprise Data Services (EDS) Responsibilities: Impact:
Core Data & Analytic Platform development and operations
Analytic community can find business insights to support core business
processes such Sales, Marketing, Finance, Content, and Contributor, etc.
Batch, micro batch, and near real data delivery Analytic community can find timely actionable insights
Advanced Analytic Platform
Applied / Advanced analytic / Data Science community can build ML /
predictive / statistical models
RESTful APIs Line-of-Business Applications and Products can leverage analytics
Reporting Production reports / Visualization
Data Integration & Enrichment
Marketing Lead / Opportunity Creation, Sales commission, Campaign
data management, etc.
Data Frameworks/Tools/Utilities/Portals
gSync, gMerge, gCatalog, gDataMon, gAlert, etc. standard framework
and tools enabling enterprise-wide data access and data quality

8. www.luxoft.com
How to grow your career in this space?
8
Do you know what your passion and strengths and weaknesses are?
Cloud Infrastructures:
• Check out Amazon AWS, Microsoft Azure, and Google Cloud –
what services they provide
• Understand what services are interesting to you and/or you
have experience with
• Consider picking some domain areas of these – e.g. analytics
or AI/ML, or …
Triage your skills & passion with future demand:
• Cloud will be everywhere & anything
• Data will be ubiquitous and hence analytics will be important
• Mobile devices will be everywhere (phone, tablet, car, etc.)
• English skillset will be key
• Open Source is key – how much do you know?
• Not only ‘sexy’ projects help – sometimes the most boring
ones are the best ones
Dev Skillset:
• What dev skillset do you have in the modern environment –
agile, CD/CI, container, webservices…
• If you would have a preference, where would you focus: front-
end, back-end, UI/UX, API development, 3rd party integration
• What new technologies you want to learn next: Blockchain, or
mobile dev
Lessons learned from my parents:
• Honesty and integrity is the only way
• Hard work is not optional
• Don’t allow someone else to define how good you can be
• No victim – focus on what you can control (the only thing you
can control is YOU)
• Rules without relationships reap rebellion
• Play to win - never give up

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Thank you