Lifestyle cycling footwear thesis

1. LIFESTYLE
CYCLING
SHOE
Logan Gross : 2018

2. Objective:
Analyze market and consumer
data to produce a lifestyle
cycling shoe that meets or excels
current consumer needs

3. GRIME
UNDERGROUND
URBAN
DANGER

4. James Garcia
Age: 26 Location: Lower Eastside, NYC
Customizable:
Shoes are unable to
accommodate multiple users
Aesthetics:
Current commuter footwear
offerings are underwhelming
Comfort:
Cycling shoes are too
uncomfortable to justify
performance gain

5. Daily Pain Points

6. ABS Cleat
Carrier
Cleat Plate
SPD Cleat
Cleat
Spacer
Eggbeater
Pedal
On Bike
Problems
Toe Rub
Crank Rash
Adjustability
Off Bike
Problems
Cleat Noise
Comfort
Cleat
Durability
Current Problems

7. Comfort
Aesthetics
Waterproof
Safety
Performance
Security
Durability
Customization
Versatility
User Needs

8. Comfort Performance Versatility
Running to and from
drop off locations
Rides fixed gear
with no brakes
On and off
bike all day
User Needs

9. Current Solutions
Not Stiff
Best of Both Worlds?
Not Comfortable

10. Current cycling shoes are tailored to one specific task
commuter shoes attempt to merge both designs
resulting in a shoe that is mediocre at said tasks
Commuter shoes do not offer enough stiffness due to
the lack of retention and performance materials
needed for a cycling shoe
Cycling shoes are meant for peak performance
on the bike sacrificing comfort on and off the bike

11. Problem Statement
Current clipless cycling shoes
perform well when riding, but
are uncomfortable when off the
bike.
A hybrid shoe enables the user
to adjust to these changes and
keep the comfort of a sneaker
when off the bike as well as
peak performance when
clipped into your bike.

12. Cleat Alignment Arch Support Stiff Sole
Prevents hot
zones in forefoot
Evenly spreads
force across foot
Delivers maximum
power to crank
Cycling Necessities

13. Emulators

14. Inspiration

15. Ideation

17. FINAL CONCEPT

18. Cordura/Mesh
Dual Injection
Molded Outrigger
Injection
Molded heel
Neoprene
BOA
M3-C
EVA Midsole
3M Vinyl
Heat Transfer
Injection Molded
Toe Cup
BOA Wire
BOA S2
Description: Lifestyle Cycling Shoe Style #: LDG_V.6_2K18 Gender/Size: Unisex US 10

19. Description: Lifestyle Cycling Shoe Style #: LDG_V.6_2K18 Gender/Size: Unisex US 10
Hard Plastic
EVA
Vinyl
Hard Rubber
Neoprene
Soft Rubber

25. Upper Pattern
.25” material
allowance
3-4 mm stitch
offset

26. Design Solutions

27. Reinforced Heel Counter
Secures heel during upstroke

28. Over Molded Outrigger
Protects forefoot from pedal straps

29. Rear BOA Retention
Adjustable heel retention
offers adjustment on the fly

30. Asymmetric Upper
Removes the occurrence of
crank rash on medial side

31. Over Molded Toe Cap
Protects toe and forefoot from
tire rub when steering

32. Lateral BOA Retention
Adjustable retention up and
down forefoot

33. High Profile Vamp
Protects upper from road
rash and offers reflective
visibility

34. Spark
Cool
Grey Brush Rust
Colorways

35. Summary
Customizable:
Shoes are unable to
accommodate multiple users
Adaptable:
Commuters needs to respond
to their environment
Comfort:
Cycling shoes are too
uncomfortable to justify
performance gain
Adjustable:
BOA technology paired
with removable arch support
gives rider limitless options
Stiffness:
Having the option to remove
the shank enables control
On and Off bike setup:
No longer a need to compromise
having the best of both worlds is
now an option

36. Next Steps: Chroma
Continue to pattern and
sew upper
Model shoes by hand
and stitch upper off of last

37. THANK YOU
Wanna chat?
330-840-8039
Logangrossdesign@gmail.com