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- 11. Ad product performance varies by vertical
Product Quick-Service Casual Dining Fashion Automotive Telecom
Mobile Audio 79 132 140 216 78
Mobile Display 103 123 175 270 51
Mobile Video 100 243 129 241 89
Mobile Interstitial 90 106 47 193 133
Sponsored Listening 103 94 - - 281
Connected Car 104 42 4 - -
- 16. CPG
CPG is turning to location to
demonstrate the effectiveness of
their brands at driving people in-store