2. Table of Contents
Product plan 1
2
3
4
5
6
Color swatches
Logo style guide
Container design
Product photo
Advertisement
3. The Plan
Product name: Swedish Fish
Target audience: children ages 3-10
Product history: Swedish fish were originally created by
candy producer Malaco in Sweden in the late 1950s. The producer
wanted to pay tribute to the culture in Sweden and thus the gummies
shaped like fish were developed. This is inspired by how much fish is
incorporated in the Swedish diet. Today, Cadbury Adams supplies the
candy in the United States, but they can still be found in Sweden.
Plan overview: Swedish Fish are my favorite candy and hold a
special place in my heart. I would love to rebrand them and help them
stand out more on stands and shelves. I plan to create an energy that
grabs people’s attention so Swedish Fish not only taste good, but look
good too.
5. Logo Style Guide
Swedish Fish
Swedish Fish
Swedish Fish
Fonts: Trashhand for script
Keep Calm for body copy
Colors: Pufferfish Peach
Tuna Tangerine
Betta Burgundy