The document provides a product plan to redesign Swedish Fish candy. It aims to grab more attention on store shelves by updating the color palette, logo style, and packaging design. The target audience is children ages 3-10. A new carton design is proposed, featuring a game to "help RedFish find their friend, OrangeFish" along with the tagline "A splash of deliciousness!" and promoting other Swedish Fish flavors. Color swatches, a logo style guide, and product photo are included.