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EMPATHY MAP
Garyfallia Makri Design Thinking Action Lab 2013
Stakeholder:
A mature student who graduated
with a degree in Physiotherapy and
is now searching for a job
SAY
The patient’s health interests me more than money.
The degree teaches you only the basic. Knowledge
comes with personal search and experience.
Continual personal improvement and keeping up to
date with the latest techniques is a ‘must’.
I need to follow more seminars and/or do a master.
Too much detail, need to focus more on the
substance.
Little opportunity, low income, no insurance.
Private sector is more demanding.
DO
Was somehow restless when asked about any possible ways
of improving her prospects.
Appeared frustrated and hopeless when asked about her
concerns regarding finding a suitable career opportunity.
Does not seem to have the confidence that she can do it!
Has not investigated very thoroughly all alternatives.
THINK
Did not receive proper guidance from the
university’s career service.
There is too much offer -compared with the
demand- for physiotherapists making it hard
to find a job in Greece.
Thinks about doing extra seminars and/or a
postgraduate degree.
FEEL
Frustration, Disappointed, Anxious, Lost,
Pensive
Inadequacy to proceed a lot further with
existing skills & knowledge.

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Empathy map

  • 1. EMPATHY MAP Garyfallia Makri Design Thinking Action Lab 2013 Stakeholder: A mature student who graduated with a degree in Physiotherapy and is now searching for a job SAY The patient’s health interests me more than money. The degree teaches you only the basic. Knowledge comes with personal search and experience. Continual personal improvement and keeping up to date with the latest techniques is a ‘must’. I need to follow more seminars and/or do a master. Too much detail, need to focus more on the substance. Little opportunity, low income, no insurance. Private sector is more demanding. DO Was somehow restless when asked about any possible ways of improving her prospects. Appeared frustrated and hopeless when asked about her concerns regarding finding a suitable career opportunity. Does not seem to have the confidence that she can do it! Has not investigated very thoroughly all alternatives. THINK Did not receive proper guidance from the university’s career service. There is too much offer -compared with the demand- for physiotherapists making it hard to find a job in Greece. Thinks about doing extra seminars and/or a postgraduate degree. FEEL Frustration, Disappointed, Anxious, Lost, Pensive Inadequacy to proceed a lot further with existing skills & knowledge.