1. • The Lego Brand is recognized in over 95% of households.
• The brand includes an honorable reputation for developing the skills
of children around the world.
• The Castle Starter kit is an opportunity to enter into a new market
place.
2. Benefits and Opportunity
• Begin a new product cycle
• Low internal and external costs
• Increase in revenue
3.
4. Existing Audiences of PSA
• There are 70,000 readers in digital format of the
magazine monthly
• 68% of these readers are women ages between 25
and 65
• Women between the ages of 25 and 65 have buying
power in the family
• 70% of the readers income is at least 55,000
• 92% read the magazine within a week of the new
issue is published
• 52% read the magazine immediately within the same
day.
