Content marketing 101 for growing online business, part of a presentation done by myself for the ToT (Tanzanians on Twitter) Academy small business academy.
2. What is content marketing
Creating high-quality, original content that
attracts and interests your target audience.
It’s a form of non-interruption marketing that
involves communicating with potential
customers without hard selling.
CM provides information that entertains or
informs your audience.
When you consistently share valuable
information without asking for anything in
return, you build a loyal following that
converts. E.g. YouTubers
3.
4. Why content marketing
Creating and sharing valuable, free content
builds trust with potential buyers. It also
keeps customers engaged,
giving them something to share on social media as well
as offers you unique offering & great brand positioning
(TOMA)
ENGAGE
ATTRACT
SELL
5. The Golden Rule of Content
Marketing:
post informative and
educational content 70% of
the time, ask for the sale 20%
of the time, and add personal
flair 10% of the time.
70/20/10.
Does it work for every
industry? What goes into it?
6. Type of Content You Can Share
1. How-to videos
2. Attractive copy
3. Blogs, threads e.g. Lavidoz
4. Share the customers’ experience / product usability e.g tech conferences
5. Testimonials (reposts) e.g. emails, texts, reviews, etc
6. Webinars and live sessions
7. Trends e.g. tiktok and memes
9. Tips
What we want to achieve:
Long term plan, establish authority, build personality, focus on service and sales
1. Ask you audience
2. Design and creativity, free apps like Canva
3. Research your competition
4. Experiment, find out what works for you
5. Cross promote
10. You are not alone! Start small, be consistent. Once you find what works,
keep that going and continue experimenting. Track your performance.
