The document summarizes insights from the FinanceConnect NYC conference. It discusses how disruptors are changing industries by applying competencies from other fields. Mohamed El-Erian notes that millennials expect self-directed solutions rather than just products. The key themes are that disruption leads to innovation, trust is built through authenticity and relevance, and marketing should focus on creating customer experiences through each stage of the customer journey rather than just branding.

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Insights & Highlights from
FinanceConnect NYC
​ Jennifer Grazel
​ Director, Global Vertical Marketing
​ LinkedIn

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FinanceConnect 2015

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​ - Bob Dylan
​ The Times They Are a-Changin’

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​ Mohamed El-Erian
​ - Chief Economic Adviser, Allianz
​ “We are living in a world in which disruptors
come with their core competencies and are
disrupting existing industries.
​ And they do it - by not being like the existing
industry by applying a core competency that
grew up somewhere else”

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​ “Millennials are different
- they have grown up expecting
and empowered to have a more
self-directed life”
​ “They are looking for
solutions not product”
​ Mohamed El-Erian
​ - Chief Economic Adviser, Allianz

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DISRUPTION = INNOVATION

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TRUST
#1

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Authenticity ● Relevancy ● Dialogue
TRUST
#1

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THE BRIDGE
to meaningful relationships
Relevant content builds
#2

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CREATE
EXPERIENCES
Don’t Just Develop Content -

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Becomes the Brand
THE CUSTOMER
DECISION JOURNEY
#3

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Evaluate
BuyConsider
Advocate Experience
Bond
Marketing isn’t about branding,
it’s about the journey you provide the customer

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​ “The only way you get to stay 165
years old is to re-invent yourself”
​ Ed Gilligan
​ - President at American Express