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New User Interface and Search Changes on LinkedIn
1. LinkedIn’s Latest User Interface
LinkedIn’s Newest Changes and What They Mean to You
Viveka von Rosen
2. Viveka von Rosen @LinkedInExpert
• Author of “LinkedIn Marketing: An Hour a Day” (J. Wiley & Sons, Sept 2012)
• Forbes Top Ten Most Influential Women in Social Media
• Forbes Top Fifty Most Influential People in Social Media
• Contributor to numerous social media books including, “Small Business Marketing Kit
for Dummies, PRNews’ “PR Measurement” and “Solving the Social Media Puzzle”
• Co-Moderator of LinkedStrategies, the largest LinkedIn Strategies group on LinkedIn
• Moderator of the #LinkedInChat on Twitter (listed #2 of best chats for business
professionals)
• Certified in LinkedIn for over 6 years with 10K+ clients7direct connections, 25 million
in network
• #44 in the “200 Most Fearless Women Online and in Social Media” list
• One of TopRank’s top 25 women on Social Media
(c) LinkedIntoBusiness 2012
3. LinkedIn’s Big Changes
New Menu Bar
Combined Tabs
Profile Page Editing Simplified (or More Confusing?)
Fewer Dropdowns
Image Centric “People You May Know”
Loss of News and More Tabs
New Accounts and Settings Button
New “Smart” Search
4. New Menu Bar
Change in LinkedIn Home Page Logo (still the same
page)
Cleaner Lines
Highlighted Search Bar
New “Accounts and Settings” Tab
5. Combined Tabs
Contacts + Groups = Network
Jobs + Companies = Careers
Add Connections = Confusing Logo
6. Profile Page
Loss of View/Edit/Recommendations/Profile Organizer
Must Be IN your Profile to Edit It
7. Fewer Dropdowns
Can no longer easily navigate to People, Companies or
Groups you are Following
8. People You May Know
The People You may Know, and Who’s Viewed Your
Profile are very image-centric on your Profile Page
9. Loss of News and More
LinkedIn Today Now On Your Home
Page
LinkedIn Signal Findable in Updates
Search or By Going To
www.LinkedIn.com/Signal
Help Has Moved to Accounts and
Settings
No More Skills and Expertise Page
(Skills Still On Your Profile)
10. New Accounts and Settings
Sign Out
Upgrade
Language
Privacy & Settings
Help Center
Job Postings
12. Auto-Complete
As you type your search term you’ll be prompted with options for
what you may be looking for, and the more you search, the
better it will get at predicting what you want.
13. Suggested Searches
Now when you type in a search term such as “product manager”
you’ll see example search queries for people or jobs related to
product manager as well as a preview of top results to help you
find what you’re looking for in one click.
14. Smarter Query Intent Algorithm
The more you search for content on LinkedIn, the more it learns
and understands your intent over time to provide the most
relevant results.
15. Enhanced Advanced Search
Not only has advanced search gotten a new look, it’s also easier
to deepen your search with filters like location, company, school
and more.
16. Automated Alerts
Save time by saving your searches and LinkedIn will alert you when
the results change.
17. Read More Here
http://www.slideshare.net/fullscreen/linkedin/smarter-linked-in-
search/1
http://linkedintobusiness.com/linkedin-has-done-it-again-another-
new-interface/
18. What Does This Mean to You
Cleaner Look
More Difficult Editing
Less Navigable
More Diligent in Following Companies, Groups and
People
Looks Like The Search Is Better For Job Seekers