SlideShare a Scribd company logo
1 of 20
LinkedIn’s Latest User Interface
  LinkedIn’s Newest Changes and What They Mean to You




                  Viveka von Rosen
Viveka von Rosen @LinkedInExpert
• Author of “LinkedIn Marketing: An Hour a Day” (J. Wiley & Sons, Sept 2012)

•   Forbes Top Ten Most Influential Women in Social Media

•   Forbes Top Fifty Most Influential People in Social Media

•   Contributor to numerous social media books including, “Small Business Marketing Kit
    for Dummies, PRNews’ “PR Measurement” and “Solving the Social Media Puzzle”
• Co-Moderator of LinkedStrategies, the largest LinkedIn Strategies group on LinkedIn
• Moderator of the #LinkedInChat on Twitter (listed #2 of best chats for business
  professionals)
• Certified in LinkedIn for over 6 years with 10K+ clients7direct connections, 25 million
  in network
• #44 in the “200 Most Fearless Women Online and in Social Media” list
• One of TopRank’s top 25 women on Social Media



                                                                       (c) LinkedIntoBusiness 2012
LinkedIn’s Big Changes
 New Menu Bar

 Combined Tabs

 Profile Page Editing Simplified (or More Confusing?)

 Fewer Dropdowns

 Image Centric “People You May Know”

 Loss of News and More Tabs

 New Accounts and Settings Button

 New “Smart” Search
New Menu Bar

 Change in LinkedIn Home Page Logo (still the same
  page)

 Cleaner Lines

 Highlighted Search Bar

 New “Accounts and Settings” Tab
Combined Tabs

 Contacts + Groups = Network

 Jobs + Companies = Careers

 Add Connections = Confusing Logo
Profile Page

 Loss of View/Edit/Recommendations/Profile Organizer

 Must Be IN your Profile to Edit It
Fewer Dropdowns

 Can no longer easily navigate to People, Companies or
  Groups you are Following
People You May Know

 The People You may Know, and Who’s Viewed Your
  Profile are very image-centric on your Profile Page
Loss of News and More
 LinkedIn Today Now On Your Home
  Page

 LinkedIn Signal Findable in Updates
  Search or By Going To
  www.LinkedIn.com/Signal

 Help Has Moved to Accounts and
  Settings

 No More Skills and Expertise Page
  (Skills Still On Your Profile)
New Accounts and Settings

 Sign Out

 Upgrade

 Language

 Privacy & Settings

 Help Center

 Job Postings
New Smart Search

 Auto-Complete

 Suggested Searches

 Smarter Query Intent Algorithm

 Enhanced Advanced Search

 Automated Alerts
Auto-Complete
 As you type your search term you’ll be prompted with options for
  what you may be looking for, and the more you search, the
  better it will get at predicting what you want.
Suggested Searches
 Now when you type in a search term such as “product manager”
  you’ll see example search queries for people or jobs related to
  product manager as well as a preview of top results to help you
  find what you’re looking for in one click.
Smarter Query Intent Algorithm
 The more you search for content on LinkedIn, the more it learns
  and understands your intent over time to provide the most
  relevant results.
Enhanced Advanced Search
 Not only has advanced search gotten a new look, it’s also easier
  to deepen your search with filters like location, company, school
  and more.
Automated Alerts
 Save time by saving your searches and LinkedIn will alert you when
  the results change.
Read More Here
 http://www.slideshare.net/fullscreen/linkedin/smarter-linked-in-
  search/1

 http://linkedintobusiness.com/linkedin-has-done-it-again-another-
  new-interface/
What Does This Mean to You

 Cleaner Look

 More Difficult Editing

 Less Navigable

 More Diligent in Following Companies, Groups and
  People

 Looks Like The Search Is Better For Job Seekers
LinkedViv.com
Greig Has Something To Share
Questions???

More Related Content

More from Viveka von Rosen

LinkedIn Conversion: Kick Ass Strategies, Case Studies and Metrics
LinkedIn Conversion: Kick Ass Strategies, Case Studies and MetricsLinkedIn Conversion: Kick Ass Strategies, Case Studies and Metrics
LinkedIn Conversion: Kick Ass Strategies, Case Studies and MetricsViveka von Rosen
 
LinkedIn Skills: Click here for more info.
LinkedIn Skills:  Click here for more info.LinkedIn Skills:  Click here for more info.
LinkedIn Skills: Click here for more info.Viveka von Rosen
 
How to brand yourself on Social Media as a Job seeker
How to brand yourself on Social Media as a Job seekerHow to brand yourself on Social Media as a Job seeker
How to brand yourself on Social Media as a Job seekerViveka von Rosen
 
How to use Social Media as an Employer
How to use Social Media as an EmployerHow to use Social Media as an Employer
How to use Social Media as an EmployerViveka von Rosen
 
Social Media for Volunteers, Charities and Non-Profits: Social Reputation
Social Media for Volunteers, Charities and Non-Profits: Social ReputationSocial Media for Volunteers, Charities and Non-Profits: Social Reputation
Social Media for Volunteers, Charities and Non-Profits: Social ReputationViveka von Rosen
 
Volunteer social reputation -handout
Volunteer   social reputation -handoutVolunteer   social reputation -handout
Volunteer social reputation -handoutViveka von Rosen
 
Social media 201 for Jobseekers
Social media 201 for JobseekersSocial media 201 for Jobseekers
Social media 201 for JobseekersViveka von Rosen
 
Introduction to Linked Into Business
Introduction to Linked Into BusinessIntroduction to Linked Into Business
Introduction to Linked Into BusinessViveka von Rosen
 
Social Reputation - United Way
Social Reputation - United WaySocial Reputation - United Way
Social Reputation - United WayViveka von Rosen
 
LinkedIn for B2B Businesses
LinkedIn for B2B BusinessesLinkedIn for B2B Businesses
LinkedIn for B2B BusinessesViveka von Rosen
 

More from Viveka von Rosen (12)

LinkedIn Conversion: Kick Ass Strategies, Case Studies and Metrics
LinkedIn Conversion: Kick Ass Strategies, Case Studies and MetricsLinkedIn Conversion: Kick Ass Strategies, Case Studies and Metrics
LinkedIn Conversion: Kick Ass Strategies, Case Studies and Metrics
 
LinkedIn Skills: Click here for more info.
LinkedIn Skills:  Click here for more info.LinkedIn Skills:  Click here for more info.
LinkedIn Skills: Click here for more info.
 
How to brand yourself on Social Media as a Job seeker
How to brand yourself on Social Media as a Job seekerHow to brand yourself on Social Media as a Job seeker
How to brand yourself on Social Media as a Job seeker
 
How to use Social Media as an Employer
How to use Social Media as an EmployerHow to use Social Media as an Employer
How to use Social Media as an Employer
 
Social Media for Volunteers, Charities and Non-Profits: Social Reputation
Social Media for Volunteers, Charities and Non-Profits: Social ReputationSocial Media for Volunteers, Charities and Non-Profits: Social Reputation
Social Media for Volunteers, Charities and Non-Profits: Social Reputation
 
Volunteer social reputation -handout
Volunteer   social reputation -handoutVolunteer   social reputation -handout
Volunteer social reputation -handout
 
Social media 201 for Jobseekers
Social media 201 for JobseekersSocial media 201 for Jobseekers
Social media 201 for Jobseekers
 
Introduction to Linked Into Business
Introduction to Linked Into BusinessIntroduction to Linked Into Business
Introduction to Linked Into Business
 
Social Reputation - United Way
Social Reputation - United WaySocial Reputation - United Way
Social Reputation - United Way
 
LinkedIn for B2B Businesses
LinkedIn for B2B BusinessesLinkedIn for B2B Businesses
LinkedIn for B2B Businesses
 
Linkedin Schitzophrenia
Linkedin SchitzophreniaLinkedin Schitzophrenia
Linkedin Schitzophrenia
 
Tips And Tricks
Tips And TricksTips And Tricks
Tips And Tricks
 

Recently uploaded

🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge
 
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsEnterprise Knowledge
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...shyamraj55
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Allon Mureinik
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesSinan KOZAK
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Servicegiselly40
 
Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Paola De la Torre
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonetsnaman860154
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad
 
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 3652toLead Limited
 

Recently uploaded (20)

🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 Presentation
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen Frames
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
 

New User Interface and Search Changes on LinkedIn

  • 1. LinkedIn’s Latest User Interface LinkedIn’s Newest Changes and What They Mean to You Viveka von Rosen
  • 2. Viveka von Rosen @LinkedInExpert • Author of “LinkedIn Marketing: An Hour a Day” (J. Wiley & Sons, Sept 2012) • Forbes Top Ten Most Influential Women in Social Media • Forbes Top Fifty Most Influential People in Social Media • Contributor to numerous social media books including, “Small Business Marketing Kit for Dummies, PRNews’ “PR Measurement” and “Solving the Social Media Puzzle” • Co-Moderator of LinkedStrategies, the largest LinkedIn Strategies group on LinkedIn • Moderator of the #LinkedInChat on Twitter (listed #2 of best chats for business professionals) • Certified in LinkedIn for over 6 years with 10K+ clients7direct connections, 25 million in network • #44 in the “200 Most Fearless Women Online and in Social Media” list • One of TopRank’s top 25 women on Social Media (c) LinkedIntoBusiness 2012
  • 3. LinkedIn’s Big Changes  New Menu Bar  Combined Tabs  Profile Page Editing Simplified (or More Confusing?)  Fewer Dropdowns  Image Centric “People You May Know”  Loss of News and More Tabs  New Accounts and Settings Button  New “Smart” Search
  • 4. New Menu Bar  Change in LinkedIn Home Page Logo (still the same page)  Cleaner Lines  Highlighted Search Bar  New “Accounts and Settings” Tab
  • 5. Combined Tabs  Contacts + Groups = Network  Jobs + Companies = Careers  Add Connections = Confusing Logo
  • 6. Profile Page  Loss of View/Edit/Recommendations/Profile Organizer  Must Be IN your Profile to Edit It
  • 7. Fewer Dropdowns  Can no longer easily navigate to People, Companies or Groups you are Following
  • 8. People You May Know  The People You may Know, and Who’s Viewed Your Profile are very image-centric on your Profile Page
  • 9. Loss of News and More  LinkedIn Today Now On Your Home Page  LinkedIn Signal Findable in Updates Search or By Going To www.LinkedIn.com/Signal  Help Has Moved to Accounts and Settings  No More Skills and Expertise Page (Skills Still On Your Profile)
  • 10. New Accounts and Settings  Sign Out  Upgrade  Language  Privacy & Settings  Help Center  Job Postings
  • 11. New Smart Search  Auto-Complete  Suggested Searches  Smarter Query Intent Algorithm  Enhanced Advanced Search  Automated Alerts
  • 12. Auto-Complete  As you type your search term you’ll be prompted with options for what you may be looking for, and the more you search, the better it will get at predicting what you want.
  • 13. Suggested Searches  Now when you type in a search term such as “product manager” you’ll see example search queries for people or jobs related to product manager as well as a preview of top results to help you find what you’re looking for in one click.
  • 14. Smarter Query Intent Algorithm  The more you search for content on LinkedIn, the more it learns and understands your intent over time to provide the most relevant results.
  • 15. Enhanced Advanced Search  Not only has advanced search gotten a new look, it’s also easier to deepen your search with filters like location, company, school and more.
  • 16. Automated Alerts  Save time by saving your searches and LinkedIn will alert you when the results change.
  • 17. Read More Here  http://www.slideshare.net/fullscreen/linkedin/smarter-linked-in- search/1  http://linkedintobusiness.com/linkedin-has-done-it-again-another- new-interface/
  • 18. What Does This Mean to You  Cleaner Look  More Difficult Editing  Less Navigable  More Diligent in Following Companies, Groups and People  Looks Like The Search Is Better For Job Seekers