Johnson beauty-Vietnam Skincare-market research
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This document summarizes the findings of a market research report on the Vietnam skincare market conducted by Johnson HealthTech. The research involved surveying 300 people across major cities about their skincare habits. Key findings include that the majority of the market is women under 35, popular skin concerns are acne, whitening and moisturizing, and preferred brands vary by income level. The report provides guidelines on product line sizes, pricing strategies and distribution channels to help Johnson Beauty plan their market entry.
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Johnson beauty-Vietnam Skincare-market research
- 2. JohnsonHealthTechVN-BeautyDept VietnamSkinCareMarketResearch EXECUTIVE SUMMARY This market research conducted base on the survey of 300 people urban cities regionally distributed with the provided set of questionnaires of 12 questions asked both online and offline. For the purpose of knowing the current condition of the beauty market in general and skin care market specifically. So that Beauty department will have the clear vision of strategic plannings and effective operation that results in good performance for the corporate and Vietnam Beauty (See index for Questionnaires details)
- 3. MARKETRESEARCHSTEPS STEP1WORK WITH RELATED TEAM (MARKETING TEAM) FOR THE METHODS OF THE MARKET RESEARCH AND COME UP WITH THE SET OF QUESTIONNAIRES THAT SUIT BOTH NEED OF M.TEAM AND BEAUTY TEAM STEP2RESEARCH OF THE 3RD PARTY MARKET RESEARCH FOR THE INSIGHT AND SECONDARY DATE. OF THE RELEVANT NEED-KNOWN THINGS THAT ACCOMMODATE THE UPCOMING SURVEY AND JOHNSON BEAUTY MARKET RESEARCH STEP3ACTUAL SURVEY CONDUCT WITH GOOGLE FORM AND DISTRIBUTED ONLINE WITH FOCUS RESEARCHING GROUP THAT BEST DESCRIBE THE UP- COMING AUTHORIZED DISTRIBUTED BRAND, SMOOTH-E. PLAN ON THE SIZE OF 300 AND ON-GOING JohnsonHealthTechVN-BeautyDept VietnamSkinCareMarketResearch see index for detail illustrated process of the research
- 4. WORTHTONOTICEFIGURES&CHARTS JohnsonHealthTechVN-BeautyDept VietnamSkinCareMarketResearch STUDYFROMSECONDARYDATA 63% FEMALE POPULATION ARE AGE UNDER 35 THAI BRANDS SHARE 13% OF THE MARKET PIE, NIELSEN 2008 REVENUE OF 82 MILLION, 2006 NIELSEN GROWTH RATE 16% A YEAR MARKET TRENDS TO MORE HIGHLY SEGMENTED BASE ON INCOME, AGE AND PROFESSION SOURCE TO REFER TO BEFORE PURCHASE A BEAUTY PRODUCT NOW MORE SHIFTING INTO INTERNET BASE PLATFORM LIKE SOCIAL MEANS AND WEBSITE. STILL FRIENDS AND PEERS ARE THE LEADING
- 6. JOHNSONBEAUTY VIETNAMSKINCAREMARKETRESEARCH 24 TO 29 54% 29 TO 34 18% 34 AND ABOVE 5% 19 TO 24 23% THE AGE GROUP THEGENDER INCOMEGROUP
- 7. JOHNSONHEALTHTECHVN-BEAUTYDEPT VIETNAMSKINCAREMARKETRESEARCH THEOVERVIEW ACNEPOPULAR WHITENINGPOPULAR MOISTURIZINGPOPULAR *SIZE OF THE TEST ILLUSTRATE THE REPEATED SEQUENCE PROPOTIONALLY POPULARBRANDSVSSKINCONCERN*SIZE OF THE TEST ILLUSTRATE THE REPEATED SEQUENCE PROPOTIONALLY
- 8. JOHNSONHEALTHTECHVN-BEAUTYDEPT VIETNAMSKINCAREMARKETRESEARCH POPULARBRANDSVSINCOMEGROUP ABOVE 10 MILLION PER MONTHFROM 5 TO 10 MILLION PER MONTH UDNDER 5 MILLION PER MONTH *SIZE OF THE TEST ILLUSTRATE THE REPEATED SEQUENCE PROPOTIONALLY