10 slides for Bose Digital Strategy

1. BOSE
DIGITAL STRATEGY
Name: Lingfeng Zhang
E-mail: Zhangl71@msu.edu

2. Social media
① Facebook & Twitter have
most users in the platform
of social media.
② Easy to use.
③ Functional.

3. Website
① Good looking, not a mess.
② Powerful search bottom.

4. ◦ Can either click into the “HEADPHONES”
bottom or use the search bottom to search
it.
◦ Support fuzzy search.

5. Mobile
① Good looking, not a mess again.
② Same messages, still works on
cellphone or tablet.
③ Easy use, love the “Back To Top”
bottom.

6. APP-Bose Connect
① Switch Device.
② Auto-off Timer.
③ Find My Bus.
④ Music Share.
⑤ 11 Languages Supported.

7. Inbound
① Bose is working on headphone and sound
bar area.
② Define audience.
③ Send them an E-mail.

8. Target audience
① Sports lover.
② People taking a fly frequently.
③ People working in a noisy environment.
④ Home theatre lover.

9. Online advertising
◦ Shows up in the very
front result.
◦ Pictures support.
◦ Price giving to refer to.

10. KPI Metrics
◦ How many clicks people clicked into the
pages of each single product.
◦ How many clicks in different time.
◦ Rating system for each single product.