SlideShare a Scribd company logo
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driving seller-doer
accountability
GREG BRENNER
Managing Principal, Managing Director
National Client Services
WB Engineers+Consultants
ASHLEY SCHMIDT, CPSM
Vice President, Director
of Business Development
HKS
presented by:
+ strategist
+ dedicated business developer
+secret introvert
+passionate AFmeet ashley
Ashley Schmidt Vice President
Director of Business Development
+ 17 years architecture
+ 11 years engineering
+ building national seller doer team
+gregarious go-getter meet greg
Greg Brenner Managing Principal
Managing Director of National Client Services
what is a seller doer?
who’s responsible for it?
what is a seller doer?
technical expert BD professional project manager firm principal
marketing admin professional
seller doer personas
why should
you do it?
why should you do it?
industry
awareness
market
awareness
intelligence
gathering
build
relationships
succession
what are the
challenges?
+ time management
+ burn out
+ personality
+ communication skills
+ tracking  follow up
the challenges
creating a successful
seller doer
SELLER DOER
		 TOOLKIT
+ strategy
+ leadership alignment
+ marketing  coordination support
+ communication  tracking plan
+ training
+ expectations
+ motivation
+ measurable goals for success
+ celebrating wins, learning from
losses
the toolkit
tactics for
implementation
creating motivation and positive culture
passion
positive
personal
empower
praise
what are successes we can
celebrate with our teams?
measuring 	
success
wins don’t always come in the form of projects
GREG BRENNER ASHLEY SCHMIDT

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