Watch design concepts completed during my 2013 summer watch design internship at Fossil Group. Worked specifically for licensed brands: Tory Burch, MICHELE, and Marc By Marc Jacobs.

1. TORY BURCH WATCH CONCEPTS
FOR FOSSIL GROUP
Completed in summer 2013 watch design internship at Fossil Group

2. PLAYFUL
Accessible, mixed material
(ex. Prada plexi, Eastman digital)
FASHION
Distinctive, creative, feminine
(ex. Hermes lock, vintage Van-Clef,
Gucci bangle)
MATERIALS
Brass, wood, lucite, resin, tortoise,
crystals (not clear), Sting Ray, printed/
non-printed leather and enamel
• Minimal use of logo
• Strong use of tortoise material
• Classic Art Deco inspiration
• Texture + pattern with rich color variation
FEMININE, BOLD, ICONIC
DRIVEN STATEMENTS.
TORY BURCH
WHO BUYS TORY?
86% are women
59% are over the age of 40
59% are married
54% are parents
84% are home owners
CLASSIC LOGO
Swiss, timeless, size 38 and below
(ex. Rolex, omega)
Iconic, identifiable, size 34mm and
below (ex. Fendi, Gucci G)
DEFINED STYLES

3. DESIGN INSPIRATION

4. STRAP ATTACHMENT LOCKET 1:1
TOP VIEW W/OUT LOCK
SLIGHT CURVE
SKETCHING

5. DESIGN CONCEPTS
STRAP ATTACHMENT LOCKET 1:1
TOP VIEW W/OUT LOCK
SLIGHT CURVE
STRAP ATTACHMENT LOCKET 1:1
TOP VIEW W/OUT LOCK
SLIGHT CURVE