SlideShare a Scribd company logo
TORY BURCH WATCH CONCEPTS
FOR FOSSIL GROUP
Completed in summer 2013 watch design internship at Fossil Group
PLAYFUL
Accessible, mixed material
(ex. Prada plexi, Eastman digital)
FASHION
Distinctive, creative, feminine
(ex. Hermes lock, vintage Van-Clef,
Gucci bangle)
MATERIALS
Brass, wood, lucite, resin, tortoise,
crystals (not clear), Sting Ray, printed/
non-printed leather and enamel
• Minimal use of logo
• Strong use of tortoise material
• Classic Art Deco inspiration
• Texture + pattern with rich color variation
FEMININE, BOLD, ICONIC
DRIVEN STATEMENTS.
TORY BURCH
WHO BUYS TORY?
86% are women
59% are over the age of 40
59% are married
54% are parents
84% are home owners
CLASSIC LOGO
Swiss, timeless, size 38 and below
(ex. Rolex, omega)
Iconic, identifiable, size 34mm and
below (ex. Fendi, Gucci G)
DEFINED STYLES
DESIGN INSPIRATION
STRAP ATTACHMENT LOCKET 1:1
TOP VIEW W/OUT LOCK
SLIGHT CURVE
SKETCHING
DESIGN CONCEPTS
STRAP ATTACHMENT LOCKET 1:1
TOP VIEW W/OUT LOCK
SLIGHT CURVE
STRAP ATTACHMENT LOCKET 1:1
TOP VIEW W/OUT LOCK
SLIGHT CURVE

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Tory Burch Watch Concepts

  • 1. TORY BURCH WATCH CONCEPTS FOR FOSSIL GROUP Completed in summer 2013 watch design internship at Fossil Group
  • 2. PLAYFUL Accessible, mixed material (ex. Prada plexi, Eastman digital) FASHION Distinctive, creative, feminine (ex. Hermes lock, vintage Van-Clef, Gucci bangle) MATERIALS Brass, wood, lucite, resin, tortoise, crystals (not clear), Sting Ray, printed/ non-printed leather and enamel • Minimal use of logo • Strong use of tortoise material • Classic Art Deco inspiration • Texture + pattern with rich color variation FEMININE, BOLD, ICONIC DRIVEN STATEMENTS. TORY BURCH WHO BUYS TORY? 86% are women 59% are over the age of 40 59% are married 54% are parents 84% are home owners CLASSIC LOGO Swiss, timeless, size 38 and below (ex. Rolex, omega) Iconic, identifiable, size 34mm and below (ex. Fendi, Gucci G) DEFINED STYLES
  • 4. STRAP ATTACHMENT LOCKET 1:1 TOP VIEW W/OUT LOCK SLIGHT CURVE SKETCHING
  • 5. DESIGN CONCEPTS STRAP ATTACHMENT LOCKET 1:1 TOP VIEW W/OUT LOCK SLIGHT CURVE STRAP ATTACHMENT LOCKET 1:1 TOP VIEW W/OUT LOCK SLIGHT CURVE