Staging is about marketing, plain and simple. Just as nearly every other product for sale, selling a home should be no different. There are entire industries revolving around the concept that the colors you use on a label, the music piped through a store, and even the shelf, or location on a shelf in a grocery store will determine the value that consumers will place on a product. Still, with selling a home, many people believe that putting a sign in the yard, taking photos with their iphone, and putting it on the MLS is sufficient.