Need an Instant Assignment Help? Don't Worry My Assignment Services Provides the Best Instant Assignment Help in Australia. For more Information Visit Us Now - https://www.myassignmentservices.com/instant-assignment-help.html

1. Understanding The Most Vital
Aspect Of Marketing -
Consumer Behaviour

2. Consumer behaviour is the most important part of marketing. It is the
study of understanding how buyers make the decision of what
product or services they want to purchase, need, or want. It is quite
complicated to understand the behaviour or response of potential
consumers regarding the new product or services launched.
Consumer behaviour also helps companies to find out opportunities
that are yet to accomplish.
Definition of consumer behaviour

3.  For understanding how the market is affected by consumer behaviour, it is
necessary to understand the three major factors that influence consumer
behaviour.
 Psychological factors - The perception of a situation, consumer’s ability to
understand the information, person’s attitude and all the other issues that
are unique to the thought process of buyers comes under psychological
behaviour and affect consumer behaviour.
 Personal factors - The characteristics and perception that are specific to a
single buyer and doesn't match the people within the community or group
are termed as personal factors. It deals with the personal habit, behaviour,
opinion, interest, and the decision-making process of an individual.
 Social factors - Social factors deal with different types of influencers such as
consumer’s family, work community, social interaction, school circle, etc. It
is also based on a person’s income, social class, living standard, education,
etc.
Major factors that affect consumer
behaviour

4.  Nature of consumer behaviour that affects market behaviour as
follows.
 Consumer behaviour constantly keeps changing
 It differs from consumer to consumer
 It also differs from country to country and region to region
 It is essential for marketers to have information regarding
consumer behaviour
 It also differs from product to product
Nature of consumer behaviour

5. According to Maslow’s theory of hierarchy, consumer’s behaviour moves
from downward to upward and it depends upon the lowest unfulfilled
needs.
Consumer behaviour hierarchy
designed by Maslow

6. My Assignment Sevices is the prime assignment expert in Australia, we offer all types of
academic assistance to scholars of all Australian universities. Our team of marketing experts are
24X7 there to offer top-quality assistance on all the topics on marketing. Along with instant
assignment help in Australia, we also provide the following value-added benefits.
 1 on 1 live session with the subject matter expert
 Round the clock expert assistance
 100% plag-free content with authenticity report
 Real-time order tracking facility
 Direct contact with the hired expert
 Unlimited revisions
 Timely delivery
 Best price in the market
 Lucrative offers and discounts and much more
 Visit our website and place your order now to avail our ongoing offers. To get in touch with us
you can call us or mail us at - +61 488 850 910 or help@myassignmentservices.com
Instant assignment help on all types
of marketing assignments

7. Follow US On: