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Social Media
Facebook for
Business
By Simon Haggard
SimonHaggard.com




Well YES I am Simon Haggard

I have been self employed for over 10 years and reside in
Caloundra on t...
Social Media has become a part of daily life …

Create a platform for business, organisations and artists to boost
sales, ...
In Australia as at April 2012
                                   And..       •Facebook 10.9 Million Users
                ...
MasterSocialMediaOnline.com
Benefit 1 – More traffic to your website

   Benefit 2 – Grow your „online community‟

Benefit 3 – Instant Customer Servic...
http://Facebook.com/SimonHaggard
http://fb.com/SimonHaggard




   Preview your timeline

   Once you get timeline, you'll have 7 days before anyone else...
• Turn On Subscribe

•Secure your Personal URL - across platforms

• Create Interest Lists – Left Side Home

• Set Milesto...
• Friends List

• Control who sees what

• Easy to share information to the
appropriate friends

• Hide Your Friends
Control who sees content related to you

Share and engage with confidence

Understand the privacy settings
http://fb.com/SimonHaggard




 Facebook  Personal Profiles are meant to
 represent a single individual.

 Facebook  Bus...
http://Facebook.com/WealthBeyondFreedom
http://fb.com/MasterSocialMediaOnline




Features and Benefits..
   Two feature images of your business/ brand etc

    ...
http://fb.com/MasterSocialMediaOnline




   An effective Facebook strategy for your business—one that achieves your goals...
Manage           Edit your page and see your activity log
Build Audience   Invite contacts or friends, share your page and...
http://fb.com/WealthBeyondFreedom




   Let‟s start with Why do I need a “Like” page?



   Well, Here are my top five ...
   FAN-tastic Facebook Fan Page
       A Custom Welcome Tab – including:
           social icons/links
           a we...
Social Media is NOT just a marketing responsibility.
Having some young employees “do” social media while
the rest of the o...
Social Media Marketing is using advertising on the social sites
(such as Facebook, Twitter, LinkedIN and YouTube) to appea...
1.Not filling out the page completely
2. Using an Illegal Cover Photo
3. Breaking Contest Guidelines
4. Overposting
5. Foc...
Facebook Marketing is a crucial way to build a fan
  base and spread word about your business. A
successful campaign doesn...
http://Facebook.com/SimonHaggard




Much like Google AdWords, Facebook ads are
great option to connect with potential cus...
http://Facebook.com/SimonHaggard




* Pay Per Click (PPC) pricing
* New Facebook Exchange program (Facebook ads
 you see ...
http://Facebook.com/SimonHaggard




* Have a Goal
* Develop a Defined Target
* Pick the Right Prize


Demonstrate Ad’s
   Social Media Business Fan Page Development
   Especially created for businesses looking to STAND out from the competi...
   FAN-tastic Facebook Business Fan Page – $497*
   The Fan-tastic Facebook Fan Page package includes:
   Creation of a...
Simon
Haggard
Thankyou
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
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Social Media

  1. 1. Social Media Facebook for Business By Simon Haggard
  2. 2. SimonHaggard.com Well YES I am Simon Haggard I have been self employed for over 10 years and reside in Caloundra on the Sunshine Coast. Father of 3 and have a blended family of 5 Self Employed Entrepreneur I own a Social Media Specialist & Management Business , as well as a Online Home Business within the Personal Development / Success Education Industry.
  3. 3. Social Media has become a part of daily life … Create a platform for business, organisations and artists to boost sales, awareness and recognition. You can reach your customers and keep them engaged at only a fraction of the cost of traditional marketing. Reach your target audience and capitalise on sites such as Facebook, Twitter and YouTube drive relevant traffic, increase sales, build your brand awareness and generate a community. Understand your community and how they feel about your brand/service.
  4. 4. In Australia as at April 2012 And.. •Facebook 10.9 Million Users •YouTube 11 Million Users Newcomer •LinkedIn 2.1 Million Users •Twittier 1.8 Million Users PINTEREST •Pinterest 470,000 Users *Pinterest almost double their traffic in Australia compared to February * Facebook user numbers have increased a significant amount, almost 200,000 On a per capital basis Australia has one of the highest uptakes of social media in the world. Out of our population of 21 million, 14 million Australians are internet users and around 10.5 million are social media users.
  5. 5. MasterSocialMediaOnline.com
  6. 6. Benefit 1 – More traffic to your website Benefit 2 – Grow your „online community‟ Benefit 3 – Instant Customer Service & Feedback Benefit 4 – No cost except your time? Benefit 5 – The viral effect Benefit 6 – Network your heart out Benefit 7 - Build your profile and credibility Benefit 8 – Search engine optimisation benefits
  7. 7. http://Facebook.com/SimonHaggard
  8. 8. http://fb.com/SimonHaggard  Preview your timeline  Once you get timeline, you'll have 7 days before anyone else can see it. This gives you a chance to get your timeline looking the way you want before other people see it.  Decide what to highlight  To help you get started, your timeline includes some of your top photos and stories. Hide or highlight whatever you want and add anything that's missing.  Control who sees your stuff  Only the people you originally shared a post with can see it on your timeline. If you want, you can go back and change who sees a post, delete it or just hide it from your timeline.
  9. 9. • Turn On Subscribe •Secure your Personal URL - across platforms • Create Interest Lists – Left Side Home • Set Milestones & And Adjust What‟s Displayed
  10. 10. • Friends List • Control who sees what • Easy to share information to the appropriate friends • Hide Your Friends
  11. 11. Control who sees content related to you Share and engage with confidence Understand the privacy settings
  12. 12. http://fb.com/SimonHaggard  Facebook Personal Profiles are meant to represent a single individual.  Facebook Business Pages are designed to be a media rich, valuable presence for any artist, business or brand.
  13. 13. http://Facebook.com/WealthBeyondFreedom
  14. 14. http://fb.com/MasterSocialMediaOnline Features and Benefits..  Two feature images of your business/ brand etc 1. Cover Photo 2. Profile Photo  Star Posts  Create Milestones  Pinned Posts  Highlight Posts  Pre Plan Posts  Change Dates on Posts  Friend Activity  Choose a default landing view – Find URL  Custom Thumbnails  Interest Lists
  15. 15. http://fb.com/MasterSocialMediaOnline An effective Facebook strategy for your business—one that achieves your goals of education, engagement, lead generation or feedback, requires thoughtful planning. Cover and profile photos, tabs and favourite apps, milestones and more must all be considered in order to maximize all that Facebook’s NEW Timeline layout offers. 1. Speak to your audience 2. Voice and Tone (set it) ..decide your character of your business for your new audience i.e. Humorous, Quirky, Serious? Keep in mind facebook culture is can be fairly casual… 3. Content – Be positive, engage your fans with material, don’t spam them 4. Context – Great context gives people reason to come back 5. Timing – The best time to post 6. Interaction – Drive interaction by asking for advice, opinions, stories 7. Responsiveness – Keep the conversation going
  16. 16. Manage Edit your page and see your activity log Build Audience Invite contacts or friends, share your page and advertise Help Is help… Hide Removes the big admin panel from your screen Notifications / New Likes Messages / Page Tips Manage Permissions Insights
  17. 17. http://fb.com/WealthBeyondFreedom  Let‟s start with Why do I need a “Like” page?  Well, Here are my top five reasons why you should have a like page.  1. You can have an Opt-in Form (Build your Greatest Asset) 2. You can ask your visitors to “like” your Like page (Go Viral) 3. You can have a custom Welcome page 4. You can sell direct from your like page 5. You can have a video on your like page
  18. 18.  FAN-tastic Facebook Fan Page  A Custom Welcome Tab – including:  social icons/links  a welcome video or photo scroll available (client to supply if desired)  Cover & Profile Image  Customised Icons  Secure your Facebook Vanity URL  eg http://fb.com/mastersocialmediaonline  Insert a Contact form for direct contact  Import of Your Blog (or any RSS feed)  Addition of a YouTube Video Tab linked to your YouTube Channel  Addition of a Twitter Feed Tab linked to your Twitter Page  Options Available  Shop within your Fan Page linked to PayPal where people can purchase product (12 items set-up included)  Mini Website with 5 Pages, contact form , photo, video and more
  19. 19. Social Media is NOT just a marketing responsibility. Having some young employees “do” social media while the rest of the organisation carries on as normal is a recipe for failure! Facebook has its own post planner now… Demonstrate POST
  20. 20. Social Media Marketing is using advertising on the social sites (such as Facebook, Twitter, LinkedIN and YouTube) to appeal to your target audience. It is ideal for aiming your marketing towards specific demographics or taking the successful "word-of-mouth" approach to a whole new level.
  21. 21. 1.Not filling out the page completely 2. Using an Illegal Cover Photo 3. Breaking Contest Guidelines 4. Overposting 5. Focusing Too Much on LIKES 6. Too Much Text (1-2 lines of text gets 60% more likes) 7. Posting Boring or OFF-Brand Content 8. Ignoring Insights 9. Being Vanilla (Spice Up Your Content) 10. Not Making the Most of Facebooks Ad Options
  22. 22. Facebook Marketing is a crucial way to build a fan base and spread word about your business. A successful campaign doesn’t have to be a drain on your time or your wallet. A few minutes a day and a strategic plan can have an immense impact on your brand’s Facebook presence, as long as you avoid the 10 mistakes above.
  23. 23. http://Facebook.com/SimonHaggard Much like Google AdWords, Facebook ads are great option to connect with potential customers. You can choose your audience by location, age and interests. Choose to promote your website or your fanpage.
  24. 24. http://Facebook.com/SimonHaggard * Pay Per Click (PPC) pricing * New Facebook Exchange program (Facebook ads you see may be based on that cookie) * Multiple ad formats available, including images Demonstrate Ad’s
  25. 25. http://Facebook.com/SimonHaggard * Have a Goal * Develop a Defined Target * Pick the Right Prize Demonstrate Ad’s
  26. 26.  Social Media Business Fan Page Development  Especially created for businesses looking to STAND out from the competition and stay ahead of the game on Facebook.  we'll enhance your business profile & online presence to make sure you get the maximum value from social media!  Create a reason for people to follow your page.  Small Business Social Media Consulting  We can help your business get started marketing it's services online using Social Media sites such as: Facebook, Twitter, LinkedIn, YouTube, Blogs and more  We'll show you the tools you need to manage these sites in a short amount of time each day to increase your traffic & sales  Social Profile Management  Especially created for busy executives, we'll manage your social profiles & online presence to make sure you get the maximum value from social media without having to spend your time online!  What are others saying about you online when you‟re not looking? We can protect your online image by managing Twitter and Google alerts relevant to you & your business.  Social Media Training  The BUSINESS or GROUP coaching program is value for money to receive knowledge. As knowledge is power. Designed to help you manage and operate your social media effectively and efficiently!  It includes training, tips and tools, as well as guidance, opportunities for Q&A.  Need help implementing your Social Media Strategy?
  27. 27.  FAN-tastic Facebook Business Fan Page – $497*  The Fan-tastic Facebook Fan Page package includes:  Creation of a Facebook Fan Page  Enhance Information Page with current data  A Custom Welcome Tab – including:  social icons/links  a welcome video or photo „s(client to supply if desired)  a Monthly Hosting Fee May Apply for Advanced Welcome Tabs  Banner Promotion Image – (Fan Page Avatar located on the left side)  Secure your Facebook Vanity URLeg http://facebook.com/mastersocialmediaonline  Insert a Contact form for direct contact  Insert a FAN of the week application (optional)  Import of Your Blog (or any RSS feed)  Addition of a YouTube Video Tab linked to your YouTube Channel  Addition of a Twitter Feed Tab linked to your Twitter Page  Addition of a LinkedIN Tab linked to your LinkedIN Page  We will start you off by importing some contacts and show you how to Import your E-mail Database and Invite them to LIKE your page.  Client to supply all graphics, images and video
  28. 28. Simon Haggard Thankyou

What Master Social Media Can Do For You and YOUR Businesses Social Media!

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