Liam Attridge is conducting a questionnaire to gather feedback from his target audience on what should be included in a new alternative rock magazine. The questionnaire asks respondents about their demographics, music interests, current magazine purchasing habits, preferred price point and release schedule for the new magazine, and desired content features. Respondents are also asked to provide opinions on existing magazines to help guide the format and style of Attridge's new publication.

1. Attridge Liam Attridge
Productions
Questionnaire
Aim/Purpose of this questionnaire
The purpose of this questionnaire is to receive my target audiences feedback on
what they think should be included/would be good to include in a new
Alternative Rock magazine.
How old are you?
Under 16 16-20 21-25 26-30 31-35 36-40 41-45 46-50 Over 50
What gender are you?
MaleFemale
What is your employment status?
Full TimePart TimeUnemployedStudentRetired
What is your town of residence?
HarlowNazingWaltham AbbeySawbridgeworth
Other _____________________________________________________________________________________________
What are you hobbies/interests
Playing an instrumentWatching the televisionGoing to see bands liveSport
Playing video gamesGoing shopping
Other (please specify) _________________________________________________________
How often do you purchase magazines?
WeeklyFortnightlyMonthlyEvery Sixth MonthsYearly
Other (please specify) __________________________________________________________________________
Would you subscribe to magazines?
YesNo Depends on the magazine
Which of these magazines would you pick up and look at?
Q MagazineNMEKerrang!Mojo Metal Hammer Rolling Stone
Other (please specify) __________________________________________________________________________
Where do you purchase your magazines? (tick as many as appropriate)
NewsagentsDedicated Book StoreSubscription serviceDigital Download
I don’t read magazinesOther __________________________________________________________

2. Attridge Liam Attridge
Productions
How often would you want my magazine to be released?
WeeklyFortnightlyMonthlyEvery Sixth MonthsYearly
Other (please specify) __________________________________________________________________________
How much would you expect a monthly music magazine to cost?
£2.00-£3.00£3.01-£4.00£4.01-£5.00£5.01-£6.00£6.01-£7.00 £7.01+
What gifts would you like to see come with a music magazine?
CD’sPostersBand Related Merchandise
Smaller books showcasing things mentioned in magazine
Other (please specify) __________________________________________________________________________
What of these existing magazines do you like the most?
A B C
Why did you choose that magazine?
_____________________________________________________________________________________________
What things would you like to see incorporated from those ideas into my
magazine?
_____________________________________________________________________________________________

3. Attridge Liam Attridge
Productions
What features would you like to see in a music magazine? (circle as many
as appropriate)
A day in the life of…. Album Review Album/Song Chart Biographical Account
Gig Review Interview What happened to…?
Other (please specify) _________________________________________________________________________________