The document outlines the design of an app called LOOP that connects people for carpooling. It discusses carpooling as an alternative transportation method that is safe, flexible and affordable. User research was conducted and identified concerns about safety when riding with strangers. The document then presents personas, competitors, design prototypes at different fidelity levels, and features to continue improving the design based on user feedback.

1. CAR POOLING, EASY
LEXI BODDY | UX DESIGN PROJECT | AUGUST 2016

2. WHAT IS LOOP?
LOOP is an app that connects
people with people & explores
how users can travel from A to
B using car pooling

3. An alternative, safe & flexible method of
transport allowing users greater freedom
with travel options & budget balancingWHY
By connecting people with people
HOW
24 / 7WHEN

4. Visual cue and profile would be
essential – could we be friends?
Door-to-door service and hosting
I would like to have something in
common with the driver / other
people in the car
NEEDSBEHAVIOURS
I often share cars with friends
to reduce costs
I drive as it’s most
convenient and comfy
I recently used WhatsApp to
organise car pooling with a
group of people I didn’t know
USER RESEARCH

5. Stranger Danger
What if the driver is
unlicensed or has no
insurance?
Budget vs time – I like to
know exactly when I will
arrive and am happy to pay
for that
NEGATIVES POSITIVES
If I could share a car and cut
my bill in four, I would!
The opportunity to make
friends is huge
I have heard great stories
about hitch hiking
USER RESEARCH

6. Esme is a young, single professional living and working in London. She
works long hours and is often tired when she gets home. She likes to
spend her free time relaxing and seeing new places with friends. She’s
conscious of her disposable income and doesn’t count pennies, but nor is
she frivolous.
She has friends across the country from university and takes the train or
jumps into a car with friends when she visits them. Splitting the fare
really helps, but trying to organise and coordinate people is a challenge!
She’s a liberal brought up in a conservative family. Her parents always
taught her to be aware of ‘stranger danger’.
PERSONA
Frustrations
Wishes she could see
friends more often
Balancing budgets for
social situations
Having to carry bags
on trains
NEEDS
A safe form of travel
A cost effective way to
travel more often
An easy way to organise
lifts
BEHAVIOURS
Liberal
Travels a lot for friends
Regularly attends
festivals and events
ESME
27

7. COMPETITORS
Car pooling
Driver and rider car
pooling service
Automated journey/
seat cost suggestions
User profiles fields not
all mandatory
Payment through
Blablacar
Messaging service
Platforms: Website, app
Car pooling
Simple driver and rider
car pooling service
Simple search function
Facebook sign in
Drivers offered as ‘tour
guides’
Payment through
Liftshare
Messaging service
Platforms: Website, app
Dating App
Profiles suggested
based on your
preferences
Members only –
approval system for
‘Exclusive experience’
Messaging service
Subscription based
Platforms: Website, app
Experience
Connecting people with
people to share their
own services
Compulsory reviewing to
ensure trust and safety
of both hosts and guests
Messaging service
Booking system via
Airbnb only
Platforms: Website, app
E Commerce Auction
Connecting people with
people to provide a
service
Compulsory reviewing
and sales based on trust
of both buyer and seller
Messaging service
Payment through ebay
and Paypal – no cash
transactions
Platforms: Website, app

8. Traveling anywhere at anytime can be stressful. The process
of booking and organising a trip ensuring maximum safety
and comfort as well as value for money and flexibility falls
into the top priorities of users when booking. Give them a
way to explore cheaper options while ensuring safety and
security.
Car pooling presents a heightened awareness of users safety.
How can we ensure that our users can safely
select a driver to ride with from A to B? And
visa versa?
THE
REFINED
QUESTION

9. USER FLOW
View range of
user profiles
View & compare Explore drivers Chat to confirm Get approved

10. SITEMAP

11. User goal was clear
Good understanding of
available features
Booking and chat buttons are a bit
confusing with same presence
Confusing order of content on profile –
too cluttered, not enough info
Reviews were not validating enough
What happens when I press book?
PAPER PROTOTYPE

12. LOW-FIDELITY WIREFRAMES
1 2 3 4 5
View Range Select Profile Expand Reviews Chat Confirm

13. FEATURE BACKLOG
Storing journeys
Accessing chat from profile
Events near me
Immediate bookings
WIREFRAME FINDINGS
Booking and chat
buttons are still
unclear
Not enough profile
information – reviews
still not obvious to
expand
Access to booked
journeys is unclear
User flow was far
more clear than paper
prototype
Profile details obvious
on first view – FB
friends button is good
FLOW DETAIL CHATFEATURES INFO

14. Hi-FIDELITY PROTOTYPE
1 2 2a 3 4 2b
View Range Select Profile Explore Profile Expand Reviews Chat Book

15. https://invis.io/7Z8C1BWAD

16. WHAT NOW?
Developing the UI and
functionality of the icons within
the frames. Users were keen to
click on familiar icons such as
profile
DESIGN
Onboarding & login screens remain un-
iterated, further user testing and analysis
on additional problems throughout the app
SOLUTIONS
NOW!
WHEN

17. CAR POOLING, EASY
LEXI BODDY | @LexiBoddy | lexi.boddy@gmail.com