1. Leona
Mizrahi IN THE ALLEY OF MY PSYCHE I’M A WHORE
leonavictoria@gmail.com
FOR CULTURAL CURRENCY + DIGITAL APPTITUDE.
@leonamizrahi
+1 310 849 8733 Bachelor in Arts + Humanities :: Coastal Carolina University :: May 2000
Online Business + Marketing :: Marie Forleo’s B-School :: May 2011
+ FASHION STYLING
10 // 2012 – present :: PynkNylon :: Los Angeles, Ca :: Marketing Manager
:: Partner with Buying, Marketing and the Production teams to develop, plan and execute catalog and editorial shoots
:: Help assist Production team to ensure samples are prepped and organized prior to each shoot to maximize efficiency
:: Coordinate with Operations to manage the flow of samples through the studio
:: Coordinate Photographers, Hair and Make-Up artists
:: Assemble looks that are fashion forward and represent the brand
5 // 2005 – 8 // 2005 Tanya Gill :: Los Angeles, Ca :: Styling Assistant
Editorial – Los Angeles Times Style Commercial – Suave
+ ONLINE E-COMMERCE MARKETING
10 // 2012 – present :: PynkNylon :: Los Angeles, Ca :: Marketing Manager
4 // 2012 – 9 // 2012 :: asuyeta :: Los Angeles, Ca :: Online Marketing Manager
:: Create and implement social media and marketing campaigns
:: Develop and maintain relationships with key bloggers and other influencers
:: Develop compelling email copy to motivate prospects to join membership as well as construct winning landing page copy
:: Develop innovative concepts in collaboration with creative teams
:: Engage users on ancillary platforms, including mobile and social media
:: Communicate value proposition
:: Solid understanding of technology and platforms of connection, particularly familiar with mobile, location based services,
applications and social media
:: Promotion creation and implementation via multiple social media mediums
:: Pitch/write high-quality, engaging stories often under tight deadlines
:: Provide strategic rationale for choices on messaging, wording, and tone
:: Host and moderate online events
+ RETAIL MANAGEMENT
10 // 2009 – 12 // 2011 :: The Soultree Center :: Manhattan Beach, Ca :: SOULutions Manager
12 // 2005 – 11 // 2009 Trilogy Spa :: Manhattan Beach, Ca :: Operations Manager
7 // 2002 – 5 // 2005 John Barrett Salon, Bergdorf Goodman :: NY, NY :: Floor Manager
:: Point person for in-salon PR and marketing related activities that has included events with
U.S Open, CBS, The Oxygen Network, Spike TV, The Learning Channel, Allure, Elle,
Vogue, and Vanity Fair Magazines
:: Demonstrated success in developing and implementing strategies that resulted in building
visibility and community, driving consumer adoption, and generating revenue
:: Retail merchandise coordinator