Global Health Media, led by Deb Van Dyke, is pioneering new approaches to educating mothers, families and health care workers in how to care for babies via short, instructional videos. Learn more about her latest series on breastfeeding.

1. Breastfeeding Video Series
Deb Van Dyke
Peter Cardellichio
31 March 2016

2. Why breastfeeding videos?
• Critical in newborn survival; helping babies
thrive
• EBF rates in developing countries < below 40%
with slow improvement
>>> Live-action video is the most effective way
to teach breastfeeding practices at scale
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3. Breastfeeding Series
• 18 videos to teach optimal practices
– 9 for HWs: learn to observe & guide mothers
– 9 for mothers: to see, understand, follow
• Main topics
– Concepts: Early initiation of breastfeeding
– Skills: Positioning, attachment, expressing
– Problems: Milk supply, Breast & nipple pain
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4. Designed to meet needs worldwide
• Live action filmed
in 3 countries
• Clear, engaging,
practical, simple
• Step-by-step
• International
best practices
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5. Latch: a moving target
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6. Teaching videos require exacting detail
Example: deep attachment
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7. Showing why
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8. Animation storyboard
It’s all in the details
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9. Heartfelt thanks
• Funders: Vitol Foundation, Laerdal Global
Health, Vermont community
• Lactation experts
• 100 + mothers and babies from Nepal, Kenya,
Canada, US
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10. Reaching around the World
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11. Streaming Online
• Website(s)
• YouTube
‒ 230 countries
• Social Media
– Facebook
– LinkedIn
– Blogs
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12. Partnerships are Key
In Distribution
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13. Downloads for Offline Use
• Free, open sharing license BY-NC-ND
• Used by >1,500 organizations
– Planning to train >200,000 health workers
– Lactation experts, nurses, midwives, doctors
• Used to teaching mothers directly
>>> Millions more thriving babies
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14. Partnerships are Key
In Training
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15. Training HWs and Teaching Mothers
• Classes and workshops
• E-learning courses
• In waiting rooms
• At hospital discharge
• During home visits
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16. Expanding Our Reach
through Local Initiatives
• Laos
• East Timor
• Rwanda
• Papua New Guinea, India, Ethiopia,
Ghana, Jordan
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17. Qualitative Assessment
Interviews and survey of users
• Extremely positive
• “Best ever” visual guidance for
attachment
• Numerous examples of “AHA” moments
for both HWs and mothers
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18. Breastfeeding Series
Testimonials
• Those that I have viewed look excellent – done with great
care and attention to detail.
– Felicity Savage
• GHMP's video on hand expressing is the best I've ever seen -
perfect technique, perfectly presented.
– International Rescue Committee
• These honestly are the only videos I've ever seen that go into
exactly the right detail. When I saw the head tilt, in the latch
animation, I realised you had the crux of it exactly as it
should be. Nothing I've ever seen illustrates it that well.
– Lactation consultant, France
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19. Strategies to Increase Impact
• Investment in languages
• Apps
• For health workers at the point of care
• For mothers
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20. Thank you!
http://globalhealthmedia.org/
deb@globalhealthmedia.org
peter@globalhealthmedia.org
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21. www.health-orb.org
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22. • An online library of quality-assured health content
• Mobile optimized content which is relevant for
health workers in low resource settings
• All content is openly licensed
• Content is free to access and (re)use
What is ?
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23. Step 1: Visit ORB 23

24. Step 2: Search ORB
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25. Step 3: View and save content
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26. ORB Activity Map
136 countries
300+ resources
5,000+ visitors
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27. www.health-orb.org
www.mpoweringhealth.org
Lesley-Anne.Long@mpoweringhealth.org
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