a research paper showing customer perspectives on electric car verve

1. A CASE STUDY ON CONSUMERS’
PERCEPTIONS TOWARDS ELECTRONIC
CAR-VERVE
PRESENTED BY:
LEISHEMBA MEITEI LAIRENLAKPAM
MBA 3, ROLL NO: 2022-3008-0001-0009

2. TABLE OF CONTENTS:
1. Introduction
2. Research proposal
a) Research problem
b) Research objectives
c) Significance of research
d) Research design
e) Scheduling and budgeting
3. Source of data collection and data type
4. Sample unit and sample size
5. Sampling design

3. INTRODUCTION:
Shridhar from Bengaluru developed an electric car-VERVE, with multiple new features to attract the
costumers. The car did not take off the market as the way he expected, because there were multiple
research questions and drawbacks which remained unanswered and uncorrected.

4. RESEARCH PROPOSAL
Research problem:
• Shridhar is having some problems in sales of his product i.e., the car-VERVE in the market after bringing up many new
features and efforts to it and he needs to find out the drawbacks and reasons behind it or the problem whether it lies in
the attributes or in the marketing strategy of the product.
Research objectives;
 To identify the target market of EV-VERVE car
 To know the perception and expectations of consumers towards EV cars
 To understand the drawbacks of car-VERVE in the market and get feedbacks and suggestions.

5. Significance: benefits of this case study are:
 To be able to deliver to the current needs of market
 To be able to reposition the product in the growing EV market and gain competitive advantage
 To capture enough market share for sustainable growth
 Profit maximisation
Research design:
• The research design that should be suggested for this particular case study will be Conclusive and
Descriptive research design

6. particulars Timeline in weeks
 Research proposal 1
 approval 1
 literature survey 2
 research objectives/hypothesis 2
 preparation of research design 2
 sampling design 1
 questionnaire design 2
 data collection 4
 data classification, sorting,
tabulation
2
 data analysis and interpretation 3
 report writing and submission/
presentation
2
SCHEDULING AND BUDGETING
Scheduling of research:

7. Particulars Amount (Rs.)
Interviews 10000
Travel cost 10000
Questionnaire development 2000
Equipment supplies 10000
Data collection work 20000
Data entry 4000
Data analysis and consultation 25000
Computer services and software 35000
Printing and report cost 8000
Total 124000
Budgeting of research:

8. SOURCE OF DATA COLLECTION
The primary as well as the secondary sources are to be used for collection of dat.
Primary data involves the collection of data that does not already exist.
Secondary data involves the summary , collection and/or synthesis of existing research data , where data are collected from, for
example, related research subjects or experiments or extracted from previous records.
Thus the sources of data collection are as follows
Primary Secondary
1. Interview 1.Websites
2. Questionnaires 2.Records
3. Observation method 3.Rival company
4. Discussion 4.State transport office EV cars record
Data type: both qualitative and quantitative data

9. SAMPLE UNIT AND SAMPLE SIZE
Sample unit: random respondents and EV-cars owner from the geographical target market i.e., Bengaluru.
Sample size: 300 people minimum , through determination of sample size using population proportion.
The population using EV-CARS is not known.
N = Z*Z*P*Q/ E*E
Where, z = z statistics at level of significance (5% or 1% or 10%)
P & Q = probability of occurrence of event ( success and failure)
E = margin of error

10. SAMPLING DESIGN
For sampling design, I would suggest probability sampling design with simple random sampling
without replacement so that there is no chance of biasness and every unit of the sample has equal
probability of being selected and eventually the result of research has high accuracy and helps in
making the right decision making based on the outcome. By doing this design Sridhar will be able to
reposition its product and make suitable punchline/tagline of VERVE for its target market and form
perfect marketing strategy of his new product.

11. THANKING YOU