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Power of the idea
- 1. BUSINESS OF DESIGN MIKE ABEL FOUNDING PARTNER & CHIEF EXECUTIVE
- 8. DESIGN TO THE IDEA
- 9. DESIGN TO THE IDEA
- 10. “People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design…produces something that the world didn’t know it was missing.” - Paola Antonelli, Curator Architecture & Design, MoMA
- 15. “We’re in the business of helping people lead healthier lives.”- Adrian Gore
- 18. DIGNITY
- 20. “A thoroughly enjoyable experience for the gentleman.”
- 25. APATHY
- 28. “60% of Americans take their medication incorrectly.”
- 32. CONFUSION
- 33. 3. KNOW your customer
- 34. 1900 - 1960 1960 - 1990 1990 – 2010 2010 - Age of manufacturing Age of distribution Age of information Age of the customer P&G Ford Toyota Walmart Microsoft Google Amazon Apple - Outside In, Forrester Research, 2012
- 39. 39
- 40. “OUCH ”!
- 41. 4. What are you measuring
- 45. “What do we want people to fee
- 46. 1. A CLEAR purpose 2. DEFINE YOUr ENEMY3. KNOW YOUR customer 4. What are you measuring
Editor's Notes
- Confused 2 things But the job of communication is harder than you think
- The story we often tell is that of
- Want to share 3 things to consider when developing your communication
- What is it that you hope to achieve at it s most meaningful
- 2:00
- This is Jeremy Hackett, he dropped out of school to pursue his passion for tailoring When we established the Hackett brand he did so with one clear intent: To provide a thoroughly enjoyable experience for the gentleman – not about the product, but the experience
- Stores modeled on an English Country Estate Staff who are told that their role is not to sell, but deliver this experience
- Sales up 24% to 133m Euros
- He infact spends an inordinate amount of time on the shop floor, watching And when the doors close, he can be found on this knees walking around the store – Why? Because he wants to see the store through the eyes of a 7 year old…the ‘real’ customer
- 3:00
- 1:30