Applying ML to Social Media Data

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Applying Machine Learning to Social Media Data Dung Phan, Data Scientist, Cortex

Technology

Applying Machine
Learning to Social Media
Data
Sept 24, 2016

Cortex Automation: Vision
An intelligent platform for creative
decision-making

Post Engagement Prediction
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Prediction Model (½)
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Training Set generation
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Test Platform
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○ SciPy, scikit-learn,...)
○ Java/Scala (Apache Spark MLlib,
Mahout)

Weka: Training Data Generation (1/3)
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Applying ML to Social Media Data

1. Applying Machine Learning to Social Media Data Sept 24, 2016

2. Cortex Automation: Vision An intelligent platform for creative decision-making

3. Cortex Automation: Post Creating

4. Cortex Automation: Scheduling

5. Prominent Colors: maroon and brown 13-character caption Deployed on 8/22/16 at 3:12pm Shoes feature prominently A hashtag with very limited search traffic This brand has 43,498 followers and posts four times a week Square Photo 13 hours since last post Published during Fall season Artificial Intelligence makes it easy to use Machine learning finds patterns Content turns into data How?

6. Post Engagement Prediction ● ○ ○ ● ○ ○ ■ ■ ■ ■ ● ○ ○ ○ ○

7. Prediction Model (½) ● ○ ● ○ ○ ○ ○ ○ ○ ○ ■ ■

8. Scoring Model (2/2) ● ○ ○ ○ ○ ○ ○ ○

9. Training Set generation ● ○ ○ ○ ● ○ ● ○ ○ ○

10. Hands-on Experiment ● ○ ○ ○ ○ ○ ● ○ ○ ○

11. Test Platform ● ○ ○ ● ○ ○ SciPy, scikit-learn,...) ○ Java/Scala (Apache Spark MLlib, Mahout)

12. Weka: Training Data Generation (1/3) ● ●

13. Weka Training Data (2/3)

14. Weka: Training Data (3/3)

15. Filtering? ● ●

16. Choosing Regression Models ● ● ● ●

17. Result: Linear Regression