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Measuring Behavior in VR - Rob Merki Cognitive VR

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Cognitive VR analytics platform

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Measuring Behavior in VR - Rob Merki Cognitive VR

  1. 1. Analytics Backed Developer Tools for VR Robert Merki Director of Product
  2. 2. Traditional media: Consumed passively. Directing users is pretty easy.
  3. 3. Virtual Reality: Consumed actively. Directing users is hard.
  4. 4. VR Analytics Step 1: Gather Data
  5. 5. Where ( user height < 190, comfort level > 0.95, vr headset = “HTC Vive” ) { Show( Average Session Length ); } Run Query Step 1: Gather Data
  6. 6. “But what are my users actually doing?” Going beyond data:
  7. 7. Analytics for immersive content needs to be visual to tell the whole story.
  8. 8. VR Analytics SceneExplorer Step 2: Visualize VR Sessions
  9. 9. SceneExplorer
  10. 10. Third Person First Person
  11. 11. Complete visualizations of VR sessions
  12. 12. But what are my users thinking?
  13. 13. Step 3
  14. 14. Step 3
  15. 15. NEW THESIS: One API call, full suite of analysis tools cognitiveVR.Event(“Comfort Issue”) .setProperty(”FPS”, 41); Quantitative
  16. 16. NEW THESIS: One API call, full suite of analysis tools cognitiveVR.Event(“Comfort Issue”) .setProperty(”FPS”, 41); Quantitative Visual
  17. 17. NEW THESIS: One API call, full suite of analysis tools cognitiveVR.Event(“Comfort Issue”) .setProperty(”FPS”, 41); Quantitative Visual Qualitative
  18. 18. cognitiveVR.co Q&A

Cognitive VR analytics platform

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