Ignite Talk at The Lean Startup Conference

1. CC0 Public Domain

2. A BRAND:
THE STORY THAT CONSUMERS
RECALL WHEN THEY THINK
OF YOU.
CC0 Public Domain

3. A LOST
CAUSE?
"Injured Piggy Bank WIth Crutches" by Ken Teegardin via Flickr (CC BY-SA 2.0)

5. 1. ETHNOGRAPHY
(AKA: GO OUT THERE!)
CC0 Public Domain

6. TAKE NOTE OF:
- ACTIVITIES
- ENVIRONMENTS
- INTERACTIONS
- OBJECTS
- USERS
Christmas shopping by christmasstockimages.com (CC BY 3.0)

7. CC0 Public Domain

8. 2. TESTING
VISUALS
Logo Sketches by VFS Digital Design via Flickr (CC BY 2.0)

10. Pickfu

11. STEP 1 STEP 2
VerifyApp

12. 3. NAME TESTING

15. CC0 Public Domain

19. MORE HACKS & TEMPLATES
WWW.LEANBRANDING.COM

20. SHARE
YOUR
STORY
@LEANBRANDING