1. RESTORED LOVE
P R O J E C T
//KENNY HALL // PRESTON MURRELL //LEAH RICHARDS //JAKE SMITH

2. CAPTURING
the
RESTORATION
The Restored Love Project began in 2014 as a creative
model to fight human trafficking through visual stories.
We recognize that slavery is a worldwide issue, and
that many people and organizations are working hard
to heal and restore those who have experienced de-
grading degrees of exploitation and abuse. Our vision
is to awaken a global community that depicts this de-
liverance and hope through the lens of Love.

3. In the following book we have
developed a menu of ideas and
projects that Restored Love can use
to help grow their organization into
something even more incredible. We
as a group realize after careful anal-
ysis that the main thing Restored
Love needs is recognition because
as of right now their reach doesn’t
span much farther than the campus
of Indiana Wesleyan University. Our
hope is that through these cheap and
unique ideas, Restored Love can be-
come more socially known and gets
the funding that they need to put on
the future projects that the creator,
Al Prichard, has envisioned.
EXECUTIVE
SUMMMARY

4. This initiative was to build up
awareness of Restored Love and
create more space for people to
donate to the cause. The goal was to
receive $4,000 in 14 days which was
a lofty goal, but achievable through
some good marketing to the right
audience. The main promotion of this
event was through Instagram because
Restored Love’s presence on this
social media platform is the strongest
and best represents the goal of the
organization. The use of simple visu-
als played a significant role into
building up excitement for this proj-
ect, which ended up working quite
nicely.
Leading up to Restoration
Matters, a countdown was created
to build anticipation. Designs for
the countdown were suppose to be
very simplistic. Also, the countdown
was used to show that Restored Love
Project is taking initiative and plan-
ning ahead on projects.
RESTORATION MATTERS

5. One major thing we as a group
noticed about Restored Love was
the fact that they as an organiza-
tion don’t have any major source
of letting their avid followers
know what things are happening
besides social media. We agreed
that their needs to be a blog put
in place so that Restored Love
can build up an emotional con-
nection with their followers and
let them know all of the amazing
achievements that Restored Love
is accomplishing from month to
month. We already sat down with
Restored Love’s head writer and
have gone over our ideas to start
being put in place before next
school year begins.
For the blog we want it to be
unique and show what other peo-
ple and organizations are
doing to help prevent sex traffick-
ing through videos and photos
that we send with the blog post.
As stated before, there needs
to be an emotional connection
to what Restored Love is doing
so the more photos, videos, and
statistics that display powerful
statements the better for readers.
We think the blog should
have two kinds of post. One type
would be where the members of
the Restored Love Project would
write posts. There would be about
one post biweekly. In these posts,
the members would write about
what inspired them to be part of
Restored Love, how they use their
gifts for the project, what the Lord
is teaching them through their
work, etc. The other type of posts
would be spotting specific orga-
nizations who are fighting human
trafficking. This would help the
Restored Love Project to create
relationships with other groups.
The post would be spotlighting
what the company does that
uniquely fights human trafficking.
Then, the post would be sent to
the company asking them to share
it on their social media pages.
This would benefit Restored Loves
as well, because people will be
drawn to their social media, which
would be the exact target market
they are looking for.
Blog Developement

6. Fundraising is a very difficult thing,
especially when people give money and
don’t feel like they receive anything in re-
turn; so two things usually need to happen
to ensure more donations occur. The first
option is to make a very good emotional
connection and show pictures and
results for what someone’s money is going
towards to help, which Restored Love is
doing through their videos and photog-
raphy. The other option is to give them
something in return for their giving so that
they feel like they are at least receiving
something for joining the movement.
Choosing to sell merchandise
accomplishes the second goal of giving
people something in return for their dona-
tions and it also accomplishes a few other
things. Merchandise with Restored Love’s
logo on it provides people a reminder
of the brand, which keeps them actively
engaged. It also serves as a promotional
piece because as soon as that person puts
on the merchandise for Restored Love
they become a walking billboard of the
organization.
We have decided to choose crew-
neck sweatshirts for Restored Love’s first
product to sell because it hits a wide
range of demographics and has a pretty
good markup on price. Our first shipment
included 45 sweatshirts and are being sold
for $15 which will earn the organization
$180 in profit. We have also looked into
some other options such as hats, t-shirts,
and camera straps to really drive home the
idea of bringing awareness through pho-
tography. They will and have been used in
Restored Love’s promotional campaigns
and right now Al is working on getting a
photo shoot of them done to start selling
online.
MERCHANDISE:
sweatshirts
There have been a
couple of things we have
done and have helped
plan to do to promote
the Restored Love Project
on the Indiana Wesleyan
University campus. One
that was a great success
was when Doulos got to-
gether with Restored Love
to create a sex trafficking
simulation where statistics
teamed up with visuals to
provide students a real
glimpse of this terrible
issue and also gave them a
chance to donate and buy
the Restored Love sweat-
shirt. Approximately, 202
people walked through
the simulation Wednesday
April 1st and 36 sweat-
shirts were sold.
Having an event within the
1920’s Gallery is some-
thing we have helped plan
to happen next year for
Restored Love. This will
open up the opportunity
for a good amount of foot
traffic because Restored
Love needs to continue
to raise awareness of their
existence. This event will
have iPad’s in the middle
of the gallery that will give
students the opportunity to
donate without having to
pay cash. In the back of the
gallery, there will be a TV
that will show a short film
that helps people to under-
stand what Restored Love
is all about and there, Al
will have the opportunity to
speak about what his vision
is.
IWU PROMOTIONS

7. PR CHURCH
OUTREACH
A lot of research has been
done to find churches who
we believe as a group
would be good places for
Restored Love to go to
and speak with. Having Al
share his vision to congre-
gations all over Indiana
could raise awareness and
help them gain the fund-
ing they need for certain
projects they have coming
up. The goal is to line up
a church every other week
for Al during the summer
to go speak with, accept
donations from, and sell
sweatshirts at. As of right
now we have contacted 20
churches and will contin-
ue to seek out others that
could possibly fit into the
summer schedule.
The list includes:
Lakeview Church
College Park Church
Life Church
College wes
Lakeview wes
Brookhaven wes
church of god Marion
Central Indiana Wesleyan
Church
Nelson Street Wesleyan
Westview Wesleyan
Sunny Crest Baptist
Grace Community Church
Exit 59
Skyline Wesleyan
Itown Church
Fishers church of Christ
Crossroads community
church
Parkview Wesleyan
Cypress Wesleyan church
Hamburg Wesleyan

8. PR
OUTREACH
As Restored Love has expanded there has
been more and more people beginning to grow
interest into what they are doing. David Crowder is
someone who has frequently liked The Restored Love
Project’s Instagram photos so we as a group have
decided to capitalize on this. On Instagram we made
a signature photo just for him with a message at-
tached to try to get him involved because his sphere
of influence has an incredible reach.
If Restored Love could even get him to
mention them at a couple of his concerts or if they
could get him in a photo shoot it would boost their
brand and recognition exponentially. Our next step is
to do one more message to target him based on his
love for dogs, which will be another Instagram pho-
to with a message attached. Through this simple PR
move Restored Love could make huge advancements
so it’s crucial that it is handled correctly. There are
also some other bigger names that have shown an
interest in sex traffic awareness that we have laid out
for Restored Love to contact as they continue to look
for more exposure such as Mudlove, Clayton Jen-
nings, John Mark McMillian, and Judah Smith.

9. GUERILLA MARKETING
Two ideas we had while going
over cheap options of advertising that
would grab people’s attention was doing
a sporting event promotion and a sticker
awareness advertisement. The sporting
event promotion would include getting a
group of Restored Love members to go
to a Pacer’s game and request an an-
nouncement be made about the organi-
zation, which they do for larger parties.
All the members would be wearing the
distinct Restored Love sweatshirts with
a big sign saying, “Join the Movement”
with the Restored Love hashtag below it.
This would be a fun event and would get
the interest of all the fans there to take a
look.
The sticker awareness promotion
would include creating some sort of
visual representation or statistic of the
issue of sex trafficking and then going to
a heavy foot trafficked area to place the
stickers and grab the attention of those
walking by. The sticker would have the
Restored Love hashtag on it and some
sort of call to action so people would un-
derstand its purpose. This is a cheap way
to gain the attention of a large group of
people in a subway or airplane terminal
and can benefit the organization in all
kinds of various ways.

10. “When we picked Restored Love I was skeptical
because I had only heard limited things about the
organization and I wasn’t sure how professional it
would be working with them. Now, after meeting with
Al and his team for a semester, I realize that they have
an incredible vision and are doing some wonderful
things to bring awareness to the sex trafficking issue.
We were able to brainstorm with Al and help him
come up with some new things to branch out that he
hadn’t thought of previously, which was a rewarding
experience. My hope is that our ideas continue to
help Restored Love next year and that they expand
into something massive because their mission and
goals are truly
wonderful.”
-Jake
“I really enjoyed working with Restored Love
Project for our advertising project. I am l
ooking forward to continuing to work with
the Restored Love Project and seeing where
they go. My favorite part of the project was
buying the sweatshirts and selling them.
Using your own money puts into perspective
wether the money is a good investment or
not. I think the our team had a lot of great
ideas that we contributed to the project. It
was fun working with the team and using
each of our individual gifts to collaborate
and create something larger than ourselves
alone.”
-Leah
“Throughout this semester,
working with The Restored Love
Project, I have been able to see
the team’s passion for their vision
and specifically Al’s desire to
make something
bigger than himself. Creating
advertisements and promotional
pieces for a non-profit proved
to be challenging at first, but my
group and I developed a plan to
create advertisements that would
promote The Restored Love Proj-
ect without using much or any
money at all. I believe in what
Al has started and am excited to
see where it will go over the next
few years.”
-Kenny
“I think what I enjoyed the most
in this project was the ability to
see the work that we were
doing in class and in our group
actually be put in to action. I
felt that it really got to
showcase our individual skills
and it was a present change
from the normal school
projects where we do the work
and its mostly hypothetical and
we never get to see it used.
Additionally I think that what I
learned in this class was where
my strengths really lie and how
to best leverage them when
working in a group.”
-Preston