Norman Love Confections is a US-based premium chocolate company founded in 2001 that is looking to launch in India. It has annual turnover of $30 million and produces handcrafted artisanal chocolates. The company plans to open a 1000 square foot store in Colaba Causeway, Mumbai and has identified three key customer segments in India: young female professionals, career-oriented mothers, and senior managers. The store will highlight unique selling propositions like a customizable decor menu and annual carnival events to attract customers.